Stores & Spaces (159)
High-end design in aisle 6
The Design Supermarket is housed in the Milanese shopping icon La Rinascente, and is entirely devoted to design in its multiple expressions. The new space houses a wide range of products from microelectronics to lighting and kitchenware. Prices range from just a few euro to several hundred thousand.
Why it matters
This space is the contemporary equivalent of a market square. Could this move indicate that shoppers are tiring of the often cookie-cutter experiences that high-end stores offer? Are they instead craving more diversity and variation from their experiences? Is this something luxury brands will need to begin offering their consumers as the concept of luxury evolves?
Tchibo, a chain of coffee shops that additionally provides a weekly-changing range of product, has created an online platform for innovative customers to share their experiences and ideas for the next wave of new products.
Dutch online store Wehkamp offers their consumers a permanent 10% discount. All they have to do is place an online order with a smartphone when they are physically in one of the competitors non online stores. Wehkamp uses a special W.APP application to extract your precise location.