DraftFcb

Stores & Spaces (159)

High-end design in aisle 6

High-end design in aisle 6

The Design Supermarket is housed in the Milanese shopping icon La Rinascente, and is entirely devoted to design in its multiple expressions. The new space houses a wide range of products from microelectronics to lighting and kitchenware. Prices range from just a few euro to several hundred thousand.

Why it matters

This space is the contemporary equivalent of a market square. Could this move indicate that shoppers are tiring of the often cookie-cutter experiences that high-end stores offer? Are they instead craving more diversity and variation from their experiences? Is this something luxury brands will need to begin offering their consumers as the concept of luxury evolves?

Experience
Italy
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Loyalty through Facebook check-in

In December 2011, the hotel group Accor improved its customer loyalty programme by allowing guests to accumulate points by simply checking in on Facebook when they are staying in one of their rooms.

France
Connectivity
Instant Gratification
Stores & Spaces
 
State of the art

The Centre Pompidou for modern arts in Paris is one of the most visited museums in the world and it has just released a new version of its website.


The approach of the Virtual Centre Pompidou is innovative one; it goes beyond a simple digital version of the museum to offer a real search engine “linking” of all the museum’s assets.  The entire art collection, archives and documentation have been digitised and can be searched.

France
Connectivity
Experience
Stores & Spaces