Stores & Spaces (159)
High-end design in aisle 6
The Design Supermarket is housed in the Milanese shopping icon La Rinascente, and is entirely devoted to design in its multiple expressions. The new space houses a wide range of products from microelectronics to lighting and kitchenware. Prices range from just a few euro to several hundred thousand.
Why it matters
This space is the contemporary equivalent of a market square. Could this move indicate that shoppers are tiring of the often cookie-cutter experiences that high-end stores offer? Are they instead craving more diversity and variation from their experiences? Is this something luxury brands will need to begin offering their consumers as the concept of luxury evolves?
What was once a tactic relegated to seasonal shops and liquidators is catching on with mainstream retailers looking to generate buzz. Gap inc. used a pop-up shop to launch their new premium denim line on Roberston Boulevard in L.A. - a pricey district where they never could have afforded a permanent location. Toys R Us opened dozens of pop-ups across the U.S., branding them as “Holiday Express” toy stores, and J.C. Penney launched their back-to-school collection this way.
Tesco is launching a service which allows its customers to pick up a free item from a 'Buy One Get One Free' promotion. Shoppers are issued with a voucher at the till, to be redeemed at a later date whenever they need their free item.