Stores & Spaces (159)
High-end design in aisle 6
The Design Supermarket is housed in the Milanese shopping icon La Rinascente, and is entirely devoted to design in its multiple expressions. The new space houses a wide range of products from microelectronics to lighting and kitchenware. Prices range from just a few euro to several hundred thousand.
Why it matters
This space is the contemporary equivalent of a market square. Could this move indicate that shoppers are tiring of the often cookie-cutter experiences that high-end stores offer? Are they instead craving more diversity and variation from their experiences? Is this something luxury brands will need to begin offering their consumers as the concept of luxury evolves?
The Meadow store in New York and online, sells only four categories of products: salt, chocolate, alcohol and flowers. In limiting its product range so strictly it is celebrating the “classical pleasures of life” with a highly specialised offering.
Restaurateur Mario Batali has opened a supermarket that is just as popular for wining and dining as it is for selling high quality Italian products.