Stores & Spaces (159)
High-end design in aisle 6
The Design Supermarket is housed in the Milanese shopping icon La Rinascente, and is entirely devoted to design in its multiple expressions. The new space houses a wide range of products from microelectronics to lighting and kitchenware. Prices range from just a few euro to several hundred thousand.
Why it matters
This space is the contemporary equivalent of a market square. Could this move indicate that shoppers are tiring of the often cookie-cutter experiences that high-end stores offer? Are they instead craving more diversity and variation from their experiences? Is this something luxury brands will need to begin offering their consumers as the concept of luxury evolves?
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