Stores & Spaces (159)
High-end design in aisle 6
The Design Supermarket is housed in the Milanese shopping icon La Rinascente, and is entirely devoted to design in its multiple expressions. The new space houses a wide range of products from microelectronics to lighting and kitchenware. Prices range from just a few euro to several hundred thousand.
Why it matters
This space is the contemporary equivalent of a market square. Could this move indicate that shoppers are tiring of the often cookie-cutter experiences that high-end stores offer? Are they instead craving more diversity and variation from their experiences? Is this something luxury brands will need to begin offering their consumers as the concept of luxury evolves?
A brand store for a major Dutch beer brand (Bavaria) where consumers can not only buy the latest new beer, but where they can also experience it in a setting that is identical to the TV commercial featuring Mickey Rourke.
Fors Ibérica, a company specializing in commercial equipment , has just launched new plastic supermarket trolleys: Supercart/Fors. They are easy to use, can be customised to corporate company colours, last longer than previous metal ones and are more hygienic. They are also completely recyclable and totally compatible with new Radio Frequency Identification (RFID) scanner technology