Travel & Tourism (148)
Here comes the sun, and the holidaymaker
In the Netherlands, the sunny months are limited to May and September. This is why many Dutch people book a holiday and destination based on the likeliness of sunshine. A travel agency has tapped into this insight by allowing consumers to search for their next holiday destination based on the possibility of sunshine and the average temperature.
Why it matters
This company have built an application making it really easy to filter results based on unconventional search categories. How else, and where else, can we leverage freely available data to provide insights to customers and help them cut through the seemingly endless amount of choice?
Low-cost airline Easyjet have started offering 12- hour holidays in locations such as Ibiza. The mini-breaks are aimed at those wanting to enjoy the “night life” of Ibiza but not commit to a ‘proper’ holiday.
Air France is famous for the music played on its flights; its play lists are renowned for creating the right atmosphere for reverie, relaxation or discovery. Based on this universal popularity of their play Air France created their own music label – ‘Air France Music’. As well as releasing CD compilations, Air France has also released music on social media sites such as My Space, Facebook, iTunes, and Deezer.