Travel & Tourism (148)
Here comes the sun, and the holidaymaker
In the Netherlands, the sunny months are limited to May and September. This is why many Dutch people book a holiday and destination based on the likeliness of sunshine. A travel agency has tapped into this insight by allowing consumers to search for their next holiday destination based on the possibility of sunshine and the average temperature.
Why it matters
This company have built an application making it really easy to filter results based on unconventional search categories. How else, and where else, can we leverage freely available data to provide insights to customers and help them cut through the seemingly endless amount of choice?
Wilco Jung, a regular airline consumer was disappointed with the Dutch Royal airliner KLM. The carrier did not offer a direct flight from Amsterdam to Miami . He expressed his frustration on Twitter and by doing so managed to get KLM to accept a challenge. The Challenge was that the KLM would supply a Boeing 747 if Wilco would fill this plane with reservations within 6 days. He succeeded within 40 hours.
The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.