Travel & Tourism (148)
Here comes the sun, and the holidaymaker
In the Netherlands, the sunny months are limited to May and September. This is why many Dutch people book a holiday and destination based on the likeliness of sunshine. A travel agency has tapped into this insight by allowing consumers to search for their next holiday destination based on the possibility of sunshine and the average temperature.
Why it matters
This company have built an application making it really easy to filter results based on unconventional search categories. How else, and where else, can we leverage freely available data to provide insights to customers and help them cut through the seemingly endless amount of choice?
DK allows consumers to create their own personalised travel guides by first choosing a destination and then selecting from attractions, which are listed with maps automatically included to support the selections. Users can then organise the content, adding in their own descriptions and customising the cover of their guides.
The hotel chain Iberostar offered a voucher to cover any days which it rained during the Easter break for those staying at its hotels.