Travel & Tourism (148)
Here comes the sun, and the holidaymaker
In the Netherlands, the sunny months are limited to May and September. This is why many Dutch people book a holiday and destination based on the likeliness of sunshine. A travel agency has tapped into this insight by allowing consumers to search for their next holiday destination based on the possibility of sunshine and the average temperature.
Why it matters
This company have built an application making it really easy to filter results based on unconventional search categories. How else, and where else, can we leverage freely available data to provide insights to customers and help them cut through the seemingly endless amount of choice?
Easyjet has added an unusual touch during its flights. Rather than using the expected, dull safety recordings, a member of staff announces safety information in person in a light hearted tone, interspersed with jokes. For example, “our landing is 20 minutes ahead of schedule. Please remember this just in case next time we have a delay”.
In November 2010, five partners met while at the Hotel Amour in Paris and launched www.dayuse-hotels.com. The site allows you to rent, for only a few hours at a time, a room in Paris (and other major cities), in selected luxurious boutique hotels chosen for their design, location and quality of their service. The rooms rate is discounted by 30 to 70 percent off their normal price.