Travel & Tourism (148)
Here comes the sun, and the holidaymaker
In the Netherlands, the sunny months are limited to May and September. This is why many Dutch people book a holiday and destination based on the likeliness of sunshine. A travel agency has tapped into this insight by allowing consumers to search for their next holiday destination based on the possibility of sunshine and the average temperature.
Why it matters
This company have built an application making it really easy to filter results based on unconventional search categories. How else, and where else, can we leverage freely available data to provide insights to customers and help them cut through the seemingly endless amount of choice?
Firefox launched Gliider, a digital file which keeps track of the traveller’s search process while planning a trip. You can highlight and drag and drop information from any website, saving the information filed in an extra window. It will also then track and alert you to deals on hotels, flights etc., relevant to the specific trip. Finally the user can share his trip file with up to four other users and print out a brochure of all the information they have collected.
Austrian hotel Cube is now offering ‘study-holidays’ for teenagers who are falling behind at at school. Besides lessons with teachers, they have the chance to participate in various leisure activities.