DraftFcb

Media & Entertainment (173)

Happy tweet, jazzy beat

Happy tweet, jazzy beat

Red Bull is taking tweets and turning them into beats.  A tweet is analysed and is associated to a unique sound clip that has an upbeat or downbeat sound based on the emotional sentiment of the tweet.

Why it matters

Music has always been connected to our mood.  As we share our moods more and more on social media networks, can a tool such as this one make us more aware of our collective wellbeing and more importantly, can it change our behaviour?

Create
One World
Media & Entertainment
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

News that keeps you right in the loop

This disruptive tactic pulls the conversation back to the producer (artist) by allowing consumers (listeners) to participate through user generated content. Eskup is an interactive area on El Pais’ newspaper site that allows journalists, readers and experts to debate, share and learn about topics of interest. You can ask the experts questions or write your own replies. It is linked to your social media networks and constantly updates them with new advice and opinion.

Connectivity
Significance
Spain
Media & Entertainment
 
3D print goes mainstream

Virgina Tech University has launched the “DreamVendor”, an interactive 3D printing station. Users simply need to bring a SD-media card containing the data for the 3D print out to the self-serve shop.

Create
Germany
Media & Entertainment