Media & Entertainment (173)
Happy tweet, jazzy beat
Red Bull is taking tweets and turning them into beats. A tweet is analysed and is associated to a unique sound clip that has an upbeat or downbeat sound based on the emotional sentiment of the tweet.
Why it matters
Music has always been connected to our mood. As we share our moods more and more on social media networks, can a tool such as this one make us more aware of our collective wellbeing and more importantly, can it change our behaviour?
Waisda.nl (slang for ‘What is that?”) is a game created by Dutch broadcaster KRO that asks viewers to tag what is happening onscreen as they watch video material. Users receive points if they use the same tag as someone else, on the basis that this confirms the validity of the tag. The aim is to make searching for specific reference points in video material easier and more intelligent, thanks to this user input.
Coca Cola’s campaign ‘Happiness’ has been extended with an exhibition in Turkey. Famous photographers and stylists came together to create a series of photographs which depict happiness and will be exhibited for two months in Istanbul.