Media & Entertainment (173)

Happy tweet, jazzy beat

Happy tweet, jazzy beat

Red Bull is taking tweets and turning them into beats.  A tweet is analysed and is associated to a unique sound clip that has an upbeat or downbeat sound based on the emotional sentiment of the tweet.

Why it matters

Music has always been connected to our mood.  As we share our moods more and more on social media networks, can a tool such as this one make us more aware of our collective wellbeing and more importantly, can it change our behaviour?

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Media & Entertainment
United States
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