DraftFcb

Media & Entertainment (173)

Happy tweet, jazzy beat

Happy tweet, jazzy beat

Red Bull is taking tweets and turning them into beats.  A tweet is analysed and is associated to a unique sound clip that has an upbeat or downbeat sound based on the emotional sentiment of the tweet.

Why it matters

Music has always been connected to our mood.  As we share our moods more and more on social media networks, can a tool such as this one make us more aware of our collective wellbeing and more importantly, can it change our behaviour?

Create
One World
Media & Entertainment
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Myspace mashup with facebook

Struggling MySpace recently announced a mashup with Facebook that allows users to import their likes and interests from Facebook and access their accounts through MySpace. This will allow MySpace to use that data to offer personalised recommendations for entertainment content.

Connectivity
Enhancement
Media & Entertainment
United States
 
Entertainment sampling

The Marigny theatre has set an innovative media operation in Paris. To promote the new play Miam Miam (i.e. Yummy), it has placed removable food plates on the advertising billboards. Those who pick them up and present them to the theatre desk can get a 15% discount on their tickets.

France
Instant Gratification
Media & Entertainment