Media & Entertainment (173)
Happy tweet, jazzy beat
Red Bull is taking tweets and turning them into beats. A tweet is analysed and is associated to a unique sound clip that has an upbeat or downbeat sound based on the emotional sentiment of the tweet.
Why it matters
Music has always been connected to our mood. As we share our moods more and more on social media networks, can a tool such as this one make us more aware of our collective wellbeing and more importantly, can it change our behaviour?
The entertainment business has been increasingly borrowing from different platforms to bring existing stories to new screens. The mobile app hit Angry Birds is coming to television in an animated series. Twitter accounts and computer games have also become television shows and films.
Turkcell is the biggest GSM operator in Turkey and they have launched an online festival. The events include football games and concerts given by popular Turkish singers. The more you participate on the website, the more points you gain. The points can eventually be traded for gifts.