DraftFcb

Media & Entertainment (173)

Happy tweet, jazzy beat

Happy tweet, jazzy beat

Red Bull is taking tweets and turning them into beats.  A tweet is analysed and is associated to a unique sound clip that has an upbeat or downbeat sound based on the emotional sentiment of the tweet.

Why it matters

Music has always been connected to our mood.  As we share our moods more and more on social media networks, can a tool such as this one make us more aware of our collective wellbeing and more importantly, can it change our behaviour?

Create
One World
Media & Entertainment
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

E-books go ‘ooh la la’!

According to the Wall Street Journal, since the emergence of e-books, erotic novels have rocketed up to the top of best-seller lists. In the Unites States, 40% of books considered risqué were released in digital format only.  

Escape
Italy
Media & Entertainment
 
Digital life after death

We live an increasing amount of our lives online, but what happens after we are gone? What will happen to all our photos, blogs and social network accounts? Until now our digital identities have lived on without us, leaving our loved ones powerless to control or close them. Webwill is a new service that puts you in control even in the afterlife, allowing users to prepare messages on Twitter, Facebook and Myspace which will be automatically updated if they come to an untimely end.

Connectivity
Sweden
Media & Entertainment