Stores & Spaces (144)
Happy hour with the baby
“Apemamma” is a happy hour event reserved for mothers at ‘Chiostro del Bramante’in Rome. They can enjoy a relaxing drink in the Roman cloister while their children play with staff and take part in creative workshops organized by Chiostro’s management.
Why it matters
Could this be a way for brands to embrace the consumers’ need to take a break from daily duties, removing the guilt and doing so by educating the children?
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