Food & Drink (183)
Happy Birthday Italia!
Ferrero is celebrating Italy’s 150th anniversary by launching limited edition patriotic packaging for two of its most historic products, Nutella and TicTac.
Why it matters
In an increasingly globalized society with international brands common on our store shelves, is it becoming more important for brands to signpost and celebrate their provenance?
Swedes have never been particularly self-promoting when it comes to their food heritage, but this appears to be changing with a recent flurry of media talk regarding local produce. The latest illustration of this changing mindset is a recent documentary about crayfish and a consumer desire to buy from local producers as opposed to a steady supply from China and Turkey.
UK supermarket Tesco have launched a virtual advisor to provide customers with free advice when they are choosing wine in-store. Through the service, which uses touch-screen technology, customers can search for wine by country, colour, style and price. Further information about the product can also be obtained by scanning the barcode on the bottle.