DraftFcb

Food & Drink (183)

Happy Birthday Italia!

Happy Birthday Italia!

Ferrero is celebrating Italy’s 150th anniversary by  launching limited edition patriotic packaging for two of its most historic products, Nutella and TicTac.

Why it matters

In an increasingly globalized society with international brands common on our store shelves, is it becoming more important for brands to signpost and celebrate their provenance?

Authenticity
One World
Italy
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The ultimate nightcap

Cointreau have teamed up with the sensual Dita Von Teese to create a desirable addition to any boudoir - the Cointreau Cocktail Coffret. It´s a beautiful jewelry box,  designed by Dita Von Teese in which rests a bottle of Cointreau, two cocktail glasses and a pink shaker Cobbler.

Instant Gratification
Food & Drink
Spain
 
Emotional coke

Coca-Cola Light Portugal and Experimenta Design – an international biennale arts event dedicated to design – launched an original initiative ‘Gosta de Ti’ (Love Yourself). In this project both brands invited people to exchange their old and ugliest ‘junk’ for a special limited edition can of diet coke. The objects gathered were then modified and re-purposed by Portuguese designers, then shown in different Experimenta exhibitions.

Create
Experience
Food & Drink
Portugal