DraftFcb

Food & Drink (183)

Happy Birthday Italia!

Happy Birthday Italia!

Ferrero is celebrating Italy’s 150th anniversary by  launching limited edition patriotic packaging for two of its most historic products, Nutella and TicTac.

Why it matters

In an increasingly globalized society with international brands common on our store shelves, is it becoming more important for brands to signpost and celebrate their provenance?

Authenticity
One World
Italy
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The most appetising app

The iFood Assistant powered by Kraft is designed to offer consumers simple food ideas, anytime, anywhere. The app offers how-to videos, recipes and a shopping list function as well as a store-locator.

Connectivity
Netherlands
Food & Drink
 
it's all in the curve

Nestlé has recently created a gastronomic range of chocolate called Grand Chocolat. Its point of difference comes inherently from its format: the chocolate tablet is made of curved squares: they are  said to intensify the aromatic impact of the chocolate in mouth.

France
Experience
Food & Drink