DraftFcb

Food & Drink (183)

Happy Birthday Italia!

Happy Birthday Italia!

Ferrero is celebrating Italy’s 150th anniversary by  launching limited edition patriotic packaging for two of its most historic products, Nutella and TicTac.

Why it matters

In an increasingly globalized society with international brands common on our store shelves, is it becoming more important for brands to signpost and celebrate their provenance?

Authenticity
One World
Italy
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

The most appetising app

The iFood Assistant powered by Kraft is designed to offer consumers simple food ideas, anytime, anywhere. The app offers how-to videos, recipes and a shopping list function as well as a store-locator.

Connectivity
Netherlands
Food & Drink
 
QR code goes vintage

Classic Portuguese chewing gum brand Gorila has launched an app with three 80’s classic video games (Pong, Arkanoid and Space Invaders) in its latest campaign celebrating the “good old days”. The app can be accessed through a QR code made out of chewing gum displayed on billboards.  The brand has released a new vintage edition bubble gum and the campaign is attempting to reach out to former consumers.
 

Authenticity
Escape
Instant Gratification
Food & Drink
Portugal