Food & Drink (183)
Happy Birthday Italia!
Ferrero is celebrating Italy’s 150th anniversary by launching limited edition patriotic packaging for two of its most historic products, Nutella and TicTac.
Why it matters
In an increasingly globalized society with international brands common on our store shelves, is it becoming more important for brands to signpost and celebrate their provenance?
Fanta has created a social game on Facebook where individuals have to manage a Fanta theme park. The most successful players can win tickets to a real theme park in France. The operation is the first of its kind was tested in France and is set to be launched in other countries in the future.
The Portuguese Bakery has launched a Facebook competition to elect which of its bakeries is the best in Lisbon. The winning bakery will be giving its products away for free for a whole day. This competition marks the bakery’s second birthday.