Food & Drink (183)
The handy digital butler
Your Smart Butler allows you to order food and drinks at restaurants and hotels straight from and to your table without needing a waiter. Simply scan the QR code of your menu, log your order and everything will be sent directly to the establishment’s point of sale system.
Why it matters
This is a great example of how smartphones and technology can be used to make ordering easy and make service faster, but does it necessarily make it better? The service industry usually relies on people to be part of the experience, so can removing the middleman (the waiter) and replacing him with technology actually improve the service?
McDonald’s is actually testing waited table service in 50 of its French restaurants. If the trial is convincing, this service may become a nationwide practice by 2012. It will be available in Mc Cafés and for customers using the order terminals in restaurants. The aim is to avoid queues and to adapt to French gastronomic habits.
A German start-up company markets a baking mixture called QKies. Besides the cookie dough, the package also includes edible printed QR codes as a topping. The baked cookies can be used as invitations, give-aways or promotional incentives.