Food & Drink (183)
The handy digital butler
Your Smart Butler allows you to order food and drinks at restaurants and hotels straight from and to your table without needing a waiter. Simply scan the QR code of your menu, log your order and everything will be sent directly to the establishment’s point of sale system.
Why it matters
This is a great example of how smartphones and technology can be used to make ordering easy and make service faster, but does it necessarily make it better? The service industry usually relies on people to be part of the experience, so can removing the middleman (the waiter) and replacing him with technology actually improve the service?
The Portuguese beer brand Super Bock launched a new Facebook advertising campaign aiming to convince Mark Zuckerberg to change the “like” button to “Good”, “Great” or “Super” buttons. In a clever but perhaps risky strategy, the brand made a video ad with typography and animations typical of online social services and app ads. It only reveals itself as a sponsor of this initiative at the very end of the video with a discreet logo.
Charaben boxes have been a firm favourite with Japanese children for decades but now they’re coming to the west. These lunch boxes full of animal-shaped food now have fan clubs and communities all over the Western hemisphere and online shops like the bentoshop are fulfilling the demand for cow-shaped rice and the like.