Food & Drink (183)
The handy digital butler
Your Smart Butler allows you to order food and drinks at restaurants and hotels straight from and to your table without needing a waiter. Simply scan the QR code of your menu, log your order and everything will be sent directly to the establishment’s point of sale system.
Why it matters
This is a great example of how smartphones and technology can be used to make ordering easy and make service faster, but does it necessarily make it better? The service industry usually relies on people to be part of the experience, so can removing the middleman (the waiter) and replacing him with technology actually improve the service?
Austrian food retailer Billa have recently started offering child-sized versions of their regular products. They’ve also produced a child-specific communication channel in the form of a website and a magazine called ‘Bil + Lara’.
Craft beers are the new must have in Spain’s trendier bars. It not only shows that you consume high quality beer but also demonstrates your knowledge of the product.
Although microbreweries have overall low market shares, they are slowly grabbing a slice of the market that usually belonged to bigger beer brands. They also distinguish themselves from usual beer brands with their high quality design and aesthetics.