DraftFcb

Telecommunications (128)

Hands-free driving

Hands-free driving

This fall a parking system called Trafficpass will be introduced in the Austrian market. Trafficpass provides a cash free and ticket free paying solution.

Why it matters

This is yet another example how technology tries to simplify our daily lives. But will this paying solution be accepted by the costumers?

Austria
Enhancement
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Apps that pay back

Pepsi Loot is a new location-based mobile app that claims to be the first to have a loyalty program associated with it.  People who have the app (available for iPhone and iPod Touch) can check into to any of Pepsi’s 200,000 QSR locations that serve Pepsi, called “Pop Spots”.  Users earn rewards when they check in, like a free song download after three stops.  The app also presents a CRM opportunity for restaurants, who can target users based on their location, and send mobile offers like free Pepsi with food purchases.

Connectivity
Significance
Telecommunications
United States
 
Who needs the weatherman?

Weddar is a socially powered weather app that gives us more personalised, localised and potentially more accurate reports than traditional services. A people-powered weather service where we can report how the weather feels, request weather reports and share them with friends. This not only gives hyper-local weather reports but also gives a more subjective view.

Instant Gratification
Portugal
Telecommunications