This fall a parking system called Trafficpass will be introduced in the Austrian market. Trafficpass provides a cash free and ticket free paying solution.
Why it matters
This is yet another example how technology tries to simplify our daily lives. But will this paying solution be accepted by the costumers?
Swifts are birds facing extinction because they don't have enough places to nest. So to find the largest concentration of Swifts and install new nests there, we decided to use the highly identifiable sound Swifts make to get everyday people to locate the places where there are Swifts in large numbers.
We ran spots that asked listeners to do something simple: Hear the sound. Identify the sound. Tag the sound by texting your location. SMS reports sent in, were fed into a map, making the solution visible and actionable. All that was left to do was install additional nests where needed.
After experiencing difficulties with mobile reception for a few days, the news was filled with the complaints of Etisalat subscribers. As a result, Etisalat issued an apology in the form of a full-page newspaper ad.