Fashion & Design (176)
“Spa4Bag” is a wellness center for bags which offers care services to give a new life to that much loved – but battered – handbag . There’s even a first-aid service!
Why it matters
Even our products need to go on vacation nowadays. Is this the start of a new concept catering for a generation that places more and more importance on their personal belongings?
At first it is both a cradle for baby, and a rocking-chair for parents, combined into one. As the child grows the cradle can be rotated 180° and turns into a children's bed with a length of 140 cm.
Fashion and Dining are two more categories reflecting the Experience meta trend, where moments have become more valuable than objects. The physical things we’ve accumulated have almost become a mocking reminder of pre-recession indiscretionary spending. Now, consumers are less and less inclined to spend money on physical things, instead favouring experiential goods. Cafes, restaurants and takeout food actually saw a sales increase in Q409, while other retailing was down. Rental services for high-end designer goods also continues to grow, letting consumers feel luxurious for an evening, without the regret of a worn-once dress in the closet. And when we do purchase goods – we want them to come with a story. Take hisptery.com. The German site lets users fill out a personal profile quiz, then it selects a t-shirt for them from popular retailers like Threadless. You don’t know what t-shirt you got until it arrives in a mysterious brown paper bag.