Amara Halal Cosmetics has launched a 100% halal certified makeup line in the United Arab Emirates. The company is educating and encouraging all Muslim women to be aware of some ingredients that non-halal cosmetics contain. Currently, the size of the halal personal care market in the Middle East is estimated to be worth US$500 million.
Why it matters
Will this line of cosmetics convert Muslim women to start favouring halal beauty products? Will it force many international makeup brands to consider launching halal products in order to cater to their Islamic audience?
London-based boutique salon Percy & Reed is offfering blow dries that it claim will last up to five days. The secret , apparently, is the use of water-based products.
Chanel is giving people the opportunity to go behind the scenes of its new Coco Mademoiselle campaign with its star Keira Knightley. Fans of the brand can rediscover the film, experience the ad campaign photo shoot, listen to Keira Knightley’s comments on the costume designs and discover the set of the film with the star.