DraftFcb

Beauty (95)

Halal Beauty

Halal Beauty

Amara Halal Cosmetics has launched a 100% halal certified makeup line in the United Arab Emirates. The company is educating and encouraging all Muslim women to be aware of some ingredients that non-halal cosmetics contain. Currently, the size of the halal personal care market in the Middle East is estimated to be worth US$500 million.
 

Why it matters

Will this line of cosmetics convert Muslim women to start favouring halal beauty products? Will it force many international makeup brands to consider launching halal products in order to cater to their Islamic audience?

Beauty
Authenticity
Conscious
United Arab Emirates
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Smarty-pants

Lingerie brand Scala have launched Bio-Fir, a range of undergarments that claim to considerably reduce cellulite in just a month by gently warming the skin and increasing cell metabolism.

Beauty
Enhancement
United Kingdom
 
Deo Candy makes you smell like a rose

Alpi Deo candy takes the pleasure of eating treats to a whole new level. After eating one of these candies, your body evaporates a flowery scent for 5 hours due to the rose-based geraniol ingredient.
 

Beauty
Create
Enhancement
Germany