Amara Halal Cosmetics has launched a 100% halal certified makeup line in the United Arab Emirates. The company is educating and encouraging all Muslim women to be aware of some ingredients that non-halal cosmetics contain. Currently, the size of the halal personal care market in the Middle East is estimated to be worth US$500 million.
Why it matters
Will this line of cosmetics convert Muslim women to start favouring halal beauty products? Will it force many international makeup brands to consider launching halal products in order to cater to their Islamic audience?
A lip gloss that comes with a date-rape drug testing kit has been launched with plans to make it available from vending machines in bar and club toilets. The five 2LoveMyLips gloss products contain a drug testing kit in the form of a pink taper that can detect GHB and ketamine.
Forest Essentials, an Indian premium cosmetics company, blends the age old recipes from the Indian ‘Ayurvedic’ medicine system and presents them in modern formulations like serums, elixirs and emulsions. Traditional formulations are not new in itself, but in most cases, the appeal of such products is limited to a niche audience. Forest Essentials has been able to strike a perfect balance and not only create a premium image but also a viable, growing business.