Amara Halal Cosmetics has launched a 100% halal certified makeup line in the United Arab Emirates. The company is educating and encouraging all Muslim women to be aware of some ingredients that non-halal cosmetics contain. Currently, the size of the halal personal care market in the Middle East is estimated to be worth US$500 million.
Why it matters
Will this line of cosmetics convert Muslim women to start favouring halal beauty products? Will it force many international makeup brands to consider launching halal products in order to cater to their Islamic audience?
Taking inspiration from contact lens delivery, Wilkinson Sword has launched “Club Services”, a website allowing consumers to subscribe to get their razor blades delivered to their home on a regular basis.
Supermarket chain Carrefour launched a new beauty product line called “Les Cosmétiques Design Paris”.