Amara Halal Cosmetics has launched a 100% halal certified makeup line in the United Arab Emirates. The company is educating and encouraging all Muslim women to be aware of some ingredients that non-halal cosmetics contain. Currently, the size of the halal personal care market in the Middle East is estimated to be worth US$500 million.
Why it matters
Will this line of cosmetics convert Muslim women to start favouring halal beauty products? Will it force many international makeup brands to consider launching halal products in order to cater to their Islamic audience?
Lingerie brand Scala have launched Bio-Fir, a range of undergarments that claim to considerably reduce cellulite in just a month by gently warming the skin and increasing cell metabolism.
Alpi Deo candy takes the pleasure of eating treats to a whole new level. After eating one of these candies, your body evaporates a flowery scent for 5 hours due to the rose-based geraniol ingredient.