Amara Halal Cosmetics has launched a 100% halal certified makeup line in the United Arab Emirates. The company is educating and encouraging all Muslim women to be aware of some ingredients that non-halal cosmetics contain. Currently, the size of the halal personal care market in the Middle East is estimated to be worth US$500 million.
Why it matters
Will this line of cosmetics convert Muslim women to start favouring halal beauty products? Will it force many international makeup brands to consider launching halal products in order to cater to their Islamic audience?
There's been a buzz about vibrating mascara wands in the beauty world for some time now; last year Estée Lauder released TurboLash which was shortly followed by Lancôme’s Ôscillation and Prescriptives’ Motor-Eyes. Maybelline however, have just become the first to create a mass-market competitive product with Define-A-Lash Pulse Perfection.
“29 RUE ST.HONORÉ” is Lancôme’s make-up fall 2011 collection created by Aaron De Mey. It celebrates the address of Lancôme’s headquarters in Paris.