Business Services (96)
Guaranteed (hopefully) for ever
The German company Henkel produces tubular steel furniture. Their business model is to provide high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.
Why it matters
This model calls into question the usual path of growth for businesses. While many companies talk about sustainability, this company takes it a step further by manufacturing products that have a guaranteed long life span. Are quality, long-lasting products something that resonates enough with tomorrow’s consumer?
In Germany, Volkswagen recently decided to improve the work-life balance of its employees by disabling the receipt of work emails outside of working hours. All other functions of the smartphone are not affected, so it still can be used as normal.
To highlight the storing capacities of the commercial vehicle Opel Movano, the German brand has created a web banner which enables users to send large files (up to 2 gigabytes) to friends and family.