Business Services (96)
Guaranteed (hopefully) for ever
The German company Henkel produces tubular steel furniture. Their business model is to provide high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.
Why it matters
This model calls into question the usual path of growth for businesses. While many companies talk about sustainability, this company takes it a step further by manufacturing products that have a guaranteed long life span. Are quality, long-lasting products something that resonates enough with tomorrow’s consumer?
Smartii is a business taxi service that offers the combination of personal uniformed drivers and a vehicle that is environmentally friendly. Because of its green credentials, its cars cost around 30% less to run, with savings passed on to customers.
“Dímelo” (tell me) is a new corporate radio station for travel agencies in Spain. It airs daily, broadcasting national and international music online and adapting to each travel agency’s timetable and range of destinations. It also airs spots containing advice and tourist information.