Business Services (96)
Guaranteed (hopefully) for ever
The German company Henkel produces tubular steel furniture. Their business model is to provide high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.
Why it matters
This model calls into question the usual path of growth for businesses. While many companies talk about sustainability, this company takes it a step further by manufacturing products that have a guaranteed long life span. Are quality, long-lasting products something that resonates enough with tomorrow’s consumer?
Who thought, that the first entirely digitalized city would be Australia’s small town Parramatta? Now companies are called to join in building the ‘Parra Connect’ project. The goal: building a fully digitally connected work, learning and living space with free WLAN everywhere, centralized intelligent electricity supply, e-government and e-learning services and many more digital gadgets that can make urban life easier and more effective.
While social media provides a real opportunity for brands to engage with their fans, keeping track of the current state of a social media campaign is still a relatively vague affair. Fangager is a “brand engagement” service that identifies and rewards a brand’s most avid fans.