DraftFcb

Business Services (96)

Guaranteed (hopefully) for ever

Guaranteed (hopefully) for ever

The German company Henkel produces tubular steel furniture. Their business model is to provide  high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.

Why it matters

This model calls into question the usual path of growth for businesses. While many companies talk about sustainability, this company takes it a step further by manufacturing products that have a guaranteed long life span. Are quality, long-lasting products something that resonates enough with tomorrow’s consumer?

Authenticity
Business Services
Conscious
Germany
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Ray-Ban’s place in the sun

City dwellers will often do anything for 5 minutes in the sun, especially if they live in a big city where buildings offer too much shade. Ray-Ban’s Bright Light application allows people to get the most out of the sun and their sunglasses by locating the spots in the city where the you can get the most rays.

Israel
Business Services
Connectivity
Enhancement
 
Visualize your data

A team of researchers and designers from Mint.com have joined forces to launch Visual.ly—a data visualization service that transforms user data into infographics.

Business Services
Enhancement
United States