Business Services (96)
Guaranteed (hopefully) for ever
The German company Henkel produces tubular steel furniture. Their business model is to provide high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.
Why it matters
This model calls into question the usual path of growth for businesses. While many companies talk about sustainability, this company takes it a step further by manufacturing products that have a guaranteed long life span. Are quality, long-lasting products something that resonates enough with tomorrow’s consumer?
CabFabLab is a public workshop where machines such as 3D printers can be used for a small fee. The workshop serves architects, graphic designers, students and hobbyists, all of whom use the machines to create their own models and prototypes.
GfK has launched a service to measure consumers’ emotional reactions to advertising and marketing campaigns, called the EMO Sensor. The firm worked with Saarland University to identify 22 different emotions that have a “significant impact on the behaviour of consumers”, including surprise, interest and boredom.