Business Services (96)
Guaranteed (hopefully) for ever
The German company Henkel produces tubular steel furniture. Their business model is to provide high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.
Why it matters
This model calls into question the usual path of growth for businesses. While many companies talk about sustainability, this company takes it a step further by manufacturing products that have a guaranteed long life span. Are quality, long-lasting products something that resonates enough with tomorrow’s consumer?
To promote its ePrint technology for small and medium Spanish enterprises, HP demonstrated how the technology could be used outside the traditional business environment. The company invited businessmen to send an email to email@example.com and write a sentence about their company. An Officejet printer - exposed in a shop window in Madrid - automatically printed the email.
A famous Russian business advertising portal has opened Business Live Journal a series of B2B blogs. Official speakers will answer specific questions and announce new information about their company.