Business Services (96)
Guaranteed (hopefully) for ever
The German company Henkel produces tubular steel furniture. Their business model is to provide high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.
Why it matters
This model calls into question the usual path of growth for businesses. While many companies talk about sustainability, this company takes it a step further by manufacturing products that have a guaranteed long life span. Are quality, long-lasting products something that resonates enough with tomorrow’s consumer?
The main Russian telecommunications company has developed a mobile application that allows access to public services. This has made it far easier for people to obtain information and manage accounts online, without having to visit state institutions and avoiding long queues.
Joint Venture is Apple’s latest product, service and marketing initiative all rolled into one. Joint Ventures will see Apple take up the role of a tech consultancy, lending its expertise to small businesses.