DraftFcb

Business Services (96)

Guaranteed (hopefully) for ever

Guaranteed (hopefully) for ever

The German company Henkel produces tubular steel furniture. Their business model is to provide  high quality products that may be considered pricey but that are long-lasting, rejecting the idea that profits are only gained by high sales volumes.

Why it matters

This model calls into question the usual path of growth for businesses. While many companies talk about sustainability, this company takes it a step further by manufacturing products that have a guaranteed long life span. Are quality, long-lasting products something that resonates enough with tomorrow’s consumer?

Authenticity
Business Services
Conscious
Germany
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Businesses sideline in consultancy

HP Innovation Centres are designed to help other organisations improve and expand their businesses through innovation. HP also identifies where leading technology products, solutions and services can best be applied to enable the success of their business.
 

Business Services
Create
Turkey
 
50 years of advertising

This clever pop-up desk calendar is made from a used CD. The 50-year calendar is operated simply by twisting and aligning the CD.

Business Services
Conscious
United Arab Emirates