Stores & Spaces (159)
The green shoots of discovery
Italian supermarket iPer La Grande has created a new sub brand iNaturale that uses social media to connect with customers about environmental issues.
Why it matters
Having a green sub brand gives retailers a new platform from which to build their environmental credentials. In the future will we see retailers with other sub brands, such as Family and Premium?
Point WC are a French company who offer "luxury" public toilets. The toilets are cleaned by staff after every visit to guarantee optimum cleanliness. Each one is individually decorated and features a mini boutique that sells make-up and toiletries.
“Wantful” is a service that helps gift buyers put together a hand-picked selection of items from which recipients can choose which they’d like best. Getting rid once and for all of the re-gifting part of life.