DraftFcb

Stores & Spaces (159)

The green shoots of discovery

The green shoots of discovery

Italian supermarket iPer La Grande has created a new sub brand iNaturale that uses social media to connect with customers about environmental issues.

Why it matters

Having a green sub brand gives retailers a new platform from which to build their environmental credentials. In the future will we see retailers with other sub brands, such as Family and Premium?

Conscious
Italy
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Tea lovers’ answer to Starbucks

The Turkish tea brand Çaykur has opened Çaykur Tea House, which aims to compete with coffeehouse chains as an alternative to coffee culture.

One World
Turkey
Stores & Spaces
 
Drawing in the hipsters

The concept store Taken has launched among the traditional storefronts of Oporto’s most famous commercial street. It combines a collection of urban design labels with graffiti, gadgets, toys, exhibitions, DJ’s and skate memorabilia.

Create
Portugal
Stores & Spaces