DraftFcb

Stores & Spaces (159)

The green shoots of discovery

The green shoots of discovery

Italian supermarket iPer La Grande has created a new sub brand iNaturale that uses social media to connect with customers about environmental issues.

Why it matters

Having a green sub brand gives retailers a new platform from which to build their environmental credentials. In the future will we see retailers with other sub brands, such as Family and Premium?

Conscious
Italy
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Stores straight from an advert

A brand store for a major Dutch beer brand (Bavaria) where consumers can not only buy the latest new beer, but where they can also experience it in a setting that is identical to the TV commercial featuring Mickey Rourke.

Connectivity
Netherlands
Stores & Spaces
 
Retail goes outdoors

‘The Walk’ is a beachfront shopping promenade located over 1.75 km of Dubai’s Jumeirah seashore. It has recently become home to 350 premium retailers such as Saks Fifth Avenue and over 40 restaurants, all wanting to become part of Dubai’s first outdoor shopping experience.

Experience
United Arab Emirates
Stores & Spaces