Stores & Spaces (159)
The green shoots of discovery
Italian supermarket iPer La Grande has created a new sub brand iNaturale that uses social media to connect with customers about environmental issues.
Why it matters
Having a green sub brand gives retailers a new platform from which to build their environmental credentials. In the future will we see retailers with other sub brands, such as Family and Premium?
Domodedovo Moscow airport launched a project with Aroma Media to enhance the level of consumer comfort in the airport. The air inside the consumer zones will be fragranced with special aromas to make them feel comfortable and relaxed.
The building supplies retailer Baumax has opened several stores with drive-in areas to pick up the products you need.