Stores & Spaces (159)
The green shoots of discovery
Italian supermarket iPer La Grande has created a new sub brand iNaturale that uses social media to connect with customers about environmental issues.
Why it matters
Having a green sub brand gives retailers a new platform from which to build their environmental credentials. In the future will we see retailers with other sub brands, such as Family and Premium?
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‘The Walk’ is a beachfront shopping promenade located over 1.75 km of Dubai’s Jumeirah seashore. It has recently become home to 350 premium retailers such as Saks Fifth Avenue and over 40 restaurants, all wanting to become part of Dubai’s first outdoor shopping experience.
Sosh, Orange’s low-cost mobile offer, is touring in a Routemaster bus around the four biggest French cities (Paris, Lille, Lyon, Marseille) from February 15th to March 10th .
Already known for its pop-up stores, the brand is going one step further by taking the show on the road and engaging customers with activities such as cupcake making, nail bars or knitting groups.
