Stores & Spaces (159)
The green shoots of discovery
Italian supermarket iPer La Grande has created a new sub brand iNaturale that uses social media to connect with customers about environmental issues.
Why it matters
Having a green sub brand gives retailers a new platform from which to build their environmental credentials. In the future will we see retailers with other sub brands, such as Family and Premium?
Smart is offering a unique cinema experience in Australia. Like a drive-in cinema but their cars are placed inside the movie theatre instead of outside. The idea behind it is to show that as well as being compact on the outside in fact Smart is more spacious inside than thought. So spacious that it will be an enjoyable experience to watch a movie in these cars for 1.5-2 hours.
A pop-up store on the beach from clothing store H&M to underline their collaboration with the social cause WaterAid. 25% of all proceeds go towards this cause that helps provide safe water and sanitation.