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Stores & Spaces (159)

The green shoots of discovery

The green shoots of discovery

Italian supermarket iPer La Grande has created a new sub brand iNaturale that uses social media to connect with customers about environmental issues.

Why it matters

Having a green sub brand gives retailers a new platform from which to build their environmental credentials. In the future will we see retailers with other sub brands, such as Family and Premium?

Conscious
Italy
Stores & Spaces
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Stores that live and breathe your product

“Breathing Building Geox” is the building above the Geox store in Milan. It is covered with 734 inox steel panels that can be opened with different inclinations, letting the building “breathe” natural air and supporting in a green way the building’s air-conditioning system.

Conscious
Enhancement
Italy
Stores & Spaces
 
Carrefour on your mobile phone

Carrefour on your mobile phone:
Thanks to Via Michelin Mobile Locator, Carrefour offers a global solution of geolocation (Internet + Mobile Internet) to their customers so they can search by proximity, Carrefour shops via their mobile phones with GPRS access. They can  locate the nearest store to where the user is and get the simplest route to go, including the possibility of exporting the location of its stores to any GPS device.
 

Connectivity
Spain
Stores & Spaces