DraftFcb

Stores & Spaces (159)

The green shoots of discovery

The green shoots of discovery

Italian supermarket iPer La Grande has created a new sub brand iNaturale that uses social media to connect with customers about environmental issues.

Why it matters

Having a green sub brand gives retailers a new platform from which to build their environmental credentials. In the future will we see retailers with other sub brands, such as Family and Premium?

Conscious
Italy
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Downsizing for Dubai developers

Retail developers in Dubai are being cautioned to delay or scrap plans for the omnipresent mammoth malls in favour of smaller suburban shopping centres. The sheer size and grandeur of the developments are considered too risky in the economic climate where consumers appear to be beginning to reject such conspicuous consumption.

Conscious
United Arab Emirates
Stores & Spaces
 
Gamestop goes digital

In a move that anticipates a shift towards digital distribution in the gaming industry, Gamestop has opened a new store that exclusively sells digital content.

Enhancement
Experience
Stores & Spaces
United States