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Stores & Spaces (159)

The green shoots of discovery

The green shoots of discovery

Italian supermarket iPer La Grande has created a new sub brand iNaturale that uses social media to connect with customers about environmental issues.

Why it matters

Having a green sub brand gives retailers a new platform from which to build their environmental credentials. In the future will we see retailers with other sub brands, such as Family and Premium?

Conscious
Italy
Stores & Spaces
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