Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
“Le verdure del mio orto” takes the principle behind the social network game Farmville but makes it a reality. Users simply need to create and manage virtual gardens online, while the actual vegetables are being grown in a traditional way and on ecological farming land. The vegetables, chosen by each user depending on their preferences and seasonality, are then delivered to the user’s home address when harvested.
Portuguese company UNICER has launched a special box of beers. Ideal for outdoor summer occasions, the Icebock allows people to cool the beer in just 30 minutes by filling it with ice-cubs.