Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
Japanese fast food chain MOSBURGER teamed up with Japan Airlines to provide in-flight meals for a limited time to promote its restaurants.
A home grown startup, serving the popular shawarma along with the world’s first ever ‘fusion’ shawarmas was initially denied rental space in one of Dubai’s many malls. It could have been another restaurant failure, but became a success story. The owners changed tact to rely heavily on social networking for a delivery based service and then to announce the opening of the store.