Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
Restaurants all across the country are now boasting foraged foods as part of their menus. Chefs and professional “foragers” are heading into the woods to bring back wild produce for the restaurant table.
Swedes have never been particularly self-promoting when it comes to their food heritage, but this appears to be changing with a recent flurry of media talk regarding local produce. The latest illustration of this changing mindset is a recent documentary about crayfish and a consumer desire to buy from local producers as opposed to a steady supply from China and Turkey.