Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
A restaurant in Los Angeles is offering guests the possibility to leave their mobile phone at the door in exchange of 5% off their bill (and an undisturbed dinner).
Restaurants all across the country are now boasting foraged foods as part of their menus. Chefs and professional “foragers” are heading into the woods to bring back wild produce for the restaurant table.