DraftFcb

Food & Drink (183)

A 'grande' Starbucks experience

A 'grande' Starbucks experience

Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will  also feature bands, plays and poetry events.

Why it matters

This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?

Experience
Netherlands
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Sizzling for new cuisine

The steakhouse culture is gaining popularity in Turkey. The Nusr-Et Steakhouse is one of the leading restaurants of its kind receiving high acclaim for its quality, service and ambiance. Other establishments in this category of foods have also attracted a lot of attention recently. 

One World
Food & Drink
Turkey
 
picky pets

Royal Canin is a health nutrition specialist for cats and dogs, who wants to offer innovations to serve the nutritional requirements of pets. Claiming to produce tailor-made nutrition for every cat and dog, they are looking to widen their ranges correspondingly, including products for specific breeds.

Austria
Enhancement
Food & Drink