Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
Scientists and university students have developed a 3D food printer. The printer follows commands issued from a computer which only requires three bits of info: the shape of the food, building instructions and food material description. A 3D printer is already in use at the French Culinary Institute in Manhattan and is projected to be in homes within the next 5 years.
Molecule is a café in Manhattan’s East Village that only sells ‘water cocktails’. A 16-ounce glass costs $2.50 and extra vitamins and electrolytes can cost an extra $1 per serving.