Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
The College for German Food Retailing plans to open its doors to the first food themed hotel in 2010. The concept is designed to combine the world of food retailing with that of high-class hotels using shop-fittings and branded rooms that can be sponsored by retailers looking to promote themselves or their products.
SoNatural are fruit juices made from fruit that has gone through a high pressure freezing that stabilises all the fruit components so it is as fresh as it can be without the need for preservatives.