Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
Mymuesli is a web-based company that allows consumers to custom-mix cereal online and order it delivered direct to their door. Customers compile their dream muesli from 70 organic ingredients.
VitaminWater has collaborated with the famous graffiti artist and night hipster André to design a VitaminWater kit. Contained within a denim bag are 3 bottles of VitaminWater, a lipgloss, a calendar and a felt-tip pen. It is sold in limited edition at the trendy concept store Colette in Paris as an answer to the struggle of people on-the-go to stay hydrated.