Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
KRAFT Foods Inc is bringing together two of America’s favorite pastimes: baseball and comfort food, but with a new twist. They have reintroduced the Big Noodle in front of Wrigley Field, a large yellow macaroni-shaped statue, but this year it’s topped with "bacon" and emits the scent of fried pork belly every 10 to 15 minutes.
Italian restaurateur Mr. Zazzeri has begun to allow separate customers to share their wine bottles with dinner.