Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
‘Mixshopping’ is a promotion launched by fruit beer brand Mixta. A circuit of 25 clothing shops have been made-over with branded interiors, free personal shoppers and mini fridges stocked with Mixta for consumers to sup whilst indulging in retail therapy.
There’s been a recent spate of headlines regarding food sourced from camels in Dubai. First there was camel milk, followed by a locally based chocolate factory producing the world’s first camel milk chocolate, and now a sudden craving has hit the town for camel meat burgers – Big McCamel anyone?