Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
Coca-Cola is encouraging young people in Italy to enter its latest ‘Live Positively’ campaign competition: ‘Re:design positively’. To enter, you must create a new look for urban recycle collection bins. All the designs will be exhibited at the Milan Triennale.
Streetdinner is a concept that tries to bring communities closer together by cooking, eating and interacting with one another. Participants can register their interest and participate in the meal production by signing up on Facebook.