Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
www.luxirare.com is a blog which combines high fashion and haute cuisine. The site features stylistic snaps of both killer clothes and cuisine, cookware and packaging.
The whisky brand Grant’s has created True Tales, a series of events that allow people to share special stories about the theme ‘Family’. True Tales events bring together simple yet potent ingredients: great storytellers, enthralling true stories and of course whisky. The first series of events occurred in Manchester (with Alistair McGowan as a special guest storyteller) and now in Lisbon, with actor / comedian Miguel Guilherme and other raconteurs.