Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
German eco-preneur Andreas Froese has killed two birds with one stone by finding a way to construct buildings from old PET bottles in Honduras’s economically weak areas. Instead of polluting the environment, the bottles are now giving disadvantaged families a safe roof over their heads.
Campina has set up a tool on its website giving customers the chance to find out the story behind the milk. By entering their barcode they can discover where the milk comes from, how it is made and even meet the farmer and his wife.