Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
Snack maker 'Octain' has just entered the German market with its cereal snack 'brainbar'. Specially adjusted brain boosting ingredients like Gingko Biloba extracts, cola-nuts and lecithin are supposed to provide brain-enhancing effects.
The world's largest chocolate maker, Barry Callebaut, have designed a melt-resistant solution to the sticky problem of chocolate melting in your hands. The innovative "Vulcano" chocolate melts at 55 degrees Celsius compared with the normal 37 degrees – or body temperature. It is also infused with air bubbles to reduce calorie count compared to a solid piece of chocolate of the same size.