Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
Coca-Cola Light Portugal and Experimenta Design – an international biennale arts event dedicated to design – launched an original initiative ‘Gosta de Ti’ (Love Yourself). In this project both brands invited people to exchange their old and ugliest ‘junk’ for a special limited edition can of diet coke. The objects gathered were then modified and re-purposed by Portuguese designers, then shown in different Experimenta exhibitions.
Moscow offices are welcoming vending machines that dispense sweet soda water. In a fashionably retro move, they are the very same units that millions of Russians would have seen on every street in the old Soviet Union.