DraftFcb

Food & Drink (183)

A 'grande' Starbucks experience

A 'grande' Starbucks experience

Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will  also feature bands, plays and poetry events.

Why it matters

This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?

Experience
Netherlands
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Emotional coke

Coca-Cola Light Portugal and Experimenta Design – an international biennale arts event dedicated to design – launched an original initiative ‘Gosta de Ti’ (Love Yourself). In this project both brands invited people to exchange their old and ugliest ‘junk’ for a special limited edition can of diet coke. The objects gathered were then modified and re-purposed by Portuguese designers, then shown in different Experimenta exhibitions.

Create
Experience
Food & Drink
Portugal
 
Soda. This is it.

Moscow offices are welcoming vending machines that dispense sweet soda water. In a fashionably retro move, they are the very same units that millions of Russians would have seen on every street in the old Soviet Union.

Escape
Experience
Food & Drink
Russia