Food & Drink (183)
A 'grande' Starbucks experience
Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will also feature bands, plays and poetry events.
Why it matters
This is a great example of how a brand offers much more than just its product; it offers a full-blown experience. Also, it plays on the exclusivity factor by making some products available in this location only. How can we let consumers reconnect with our products or services in a unique way to have a real brand experience?
11. April 2012
The steakhouse culture is gaining popularity in Turkey. The Nusr-Et Steakhouse is one of the leading restaurants of its kind receiving high acclaim for its quality, service and ambiance. Other establishments in this category of foods have also attracted a lot of attention recently.
Royal Canin is a health nutrition specialist for cats and dogs, who wants to offer innovations to serve the nutritional requirements of pets. Claiming to produce tailor-made nutrition for every cat and dog, they are looking to widen their ranges correspondingly, including products for specific breeds.