Travel & Tourism (148)
Good holiday weather guarantee
The hotel chain Iberostar offered a voucher to cover any days which it rained during the Easter break for those staying at its hotels.
Why it matters
Consumers see their holiday as one experience and companies in this market need to consider every factor as part of their remit. Will they start offering the consumer other guarantees that holidays will live up to expectations? Will money back offers for disappointments in the travel market become increasingly prevalent?
The travel operator "Forum Anders Reisen" offers holidays especially for women, where their clients are offered insights into experiencing the daily life of other women in different cultures. This can include belly dancing, yoga or joining Moroccan women in a hammam.
Dubai’s Monarch Hotel has been auctioning off hotel rooms in an effort to increase visits and entice potential guests to its five-star property. They’ve also offered spa treatments and dining experiences via this format.