Travel & Tourism (148)
Good holiday weather guarantee
The hotel chain Iberostar offered a voucher to cover any days which it rained during the Easter break for those staying at its hotels.
Why it matters
Consumers see their holiday as one experience and companies in this market need to consider every factor as part of their remit. Will they start offering the consumer other guarantees that holidays will live up to expectations? Will money back offers for disappointments in the travel market become increasingly prevalent?
Eurostar wanted to promote the brand to the fashion blogging community without forgetting its main promise: speed of service that brings London closer to France. The brand invited 27 bloggers in London and launched Girl Geeky, an innovate application on Google Maps, Twitter and Flickr. Through photos, posts and GPS, bloggers share live their shopping tips of London in real time.
Swedish engineers have managed to harness the heat of commuters and use it to generate power. The most impressive part is that the energy generated is then used down the street.