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Travel & Tourism (148)

Good holiday weather guarantee

Good holiday weather guarantee

The hotel chain Iberostar offered a voucher to cover any days which it rained during the Easter break for those staying at its hotels. 

Why it matters

Consumers see their holiday as one experience and companies in this market need to consider every factor as part of their remit. Will they start offering the consumer other guarantees that holidays will live up to expectations? Will money back offers for disappointments in the travel market become increasingly prevalent? 
 

Instant Gratification
Spain
Travel & Tourism
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