Travel & Tourism (148)
Good holiday weather guarantee
The hotel chain Iberostar offered a voucher to cover any days which it rained during the Easter break for those staying at its hotels.
Why it matters
Consumers see their holiday as one experience and companies in this market need to consider every factor as part of their remit. Will they start offering the consumer other guarantees that holidays will live up to expectations? Will money back offers for disappointments in the travel market become increasingly prevalent?
Finnair airlines has started a campaign to “give voice” to its clients and listen to what they have to say about its offer. For that, the company has opened a selection period to choose the four “quality hunters” that, for two months, will fly through the routes the company covers in Europe, Asia and US. They’ll evaluate the flights, airports and destinations and they’ll write their opinions on a blog.
Deprivation Vacations are the latest rage for US business travelers and travelers on holiday. Resorts and day spas across the country now offer boot camp-style activities, tight-rope walking and extreme trekking. For the less intense, other vacation destinations offer yoga, cooking and dance classes.