DraftFcb

Travel & Tourism (148)

Good holiday weather guarantee

Good holiday weather guarantee

The hotel chain Iberostar offered a voucher to cover any days which it rained during the Easter break for those staying at its hotels. 

Why it matters

Consumers see their holiday as one experience and companies in this market need to consider every factor as part of their remit. Will they start offering the consumer other guarantees that holidays will live up to expectations? Will money back offers for disappointments in the travel market become increasingly prevalent? 
 

Instant Gratification
Spain
Travel & Tourism
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

High-speed hotels

Madrid’s Husa Paseo del Arte Hotel is now offering  what they’re calling a ‘High Speed Pack’ which allows consumers to take advantage of the hotel’s facilities  without having to spend a night in it. Guest can book in for a maximum of 5 hours for just 60€. Given that the hotel is located just 100 metres from from the Puerta de Atocha train station, this is especially useful for those just passing through.
 

Significance
Spain
Travel & Tourism
 
The creatives' room

Swedish clothing brand Elvine have launched ‘Creators Inn by Elvine’ – which offers free short-term accommodation for visiting ‘creators’ such as DJs, designers and artists.  Any struggling artist can lodge for free in Gothernburg and Stockholm within these capsule hotels.

Significance
United Kingdom
Travel & Tourism