Travel & Tourism (148)
Good holiday weather guarantee
The hotel chain Iberostar offered a voucher to cover any days which it rained during the Easter break for those staying at its hotels.
Why it matters
Consumers see their holiday as one experience and companies in this market need to consider every factor as part of their remit. Will they start offering the consumer other guarantees that holidays will live up to expectations? Will money back offers for disappointments in the travel market become increasingly prevalent?
A Spanish company has created the world’s first technological tourist leaflet. It has a chip which downloads information to smartphones with a simple touch.
It works with NFC technology (Near Field Communication), a coded information circuit which automatically shares its information with smartphones. It can share apps, multimedia content, personalised information and also has the capability to be the front door key to a rental apartment.
Alhambra Touristic Apartments recently started to work with them. They have recorded a poetic audio description of their apartments and soon it will be able to also function as the apartment’s key.
WHAIWHAI is a collection of city guides with a difference. They are based on creating experiences, featuring live and interactive treasure hunts allowing you to unlock the content of each chapter.