Travel & Tourism (148)
Good holiday weather guarantee
The hotel chain Iberostar offered a voucher to cover any days which it rained during the Easter break for those staying at its hotels.
Why it matters
Consumers see their holiday as one experience and companies in this market need to consider every factor as part of their remit. Will they start offering the consumer other guarantees that holidays will live up to expectations? Will money back offers for disappointments in the travel market become increasingly prevalent?
The German Wine Institute are partnering with Lufthansa to provides a wine tasting service for the airline’s first class international fliers. Passengers will learn the principles of wine tasting and sample a selection of German wines. You can then watch films about winegrowing while you sip a glass of wine.
When you get back from a holiday you can often feel more tired than before you left.
For this reason “smart holidays” suggest a new way of relaxing on holiday: a mixture between body and soul care and fun. Days are composed of stimulating activities like yoga, dance, Thai massage, diving and seminars to overcome stress. They offer an opportunity to get to know your own self in depth and the world that surrounds us.