DraftFcb

Healthcare (90)

Going back to the womb

Going back to the womb

The Original TummyTub is a new concept which claims to ease the transition from the comfort of the mother’s womb. Babies naturally adopt the foetal position and quickly calm and relax. 

Why it matters

Capitalising on the strong parental bonds that exist, baby products have long since positioned themselves as the best/most comfortable/healthiest for your baby. With innovations like the TummyTub and the baby paint which are supposed to improve development are we seeing that a higher level of benefit is becoming necessary?

Well Being
Healthcare
Sweden
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Better breathing

An estimated 5,000 people with asthma end up in hospital each day. A number of those hospital visits could be avoided; as many as 75% of patients are using their inhalers improperly.
Cambridge Consultants developed the T-Haler, a device designed to help asthma suffers better monitor their use of their inhaler. Fitted with Wi-Fi and sensors, the T-Haler feeds back real-time usage data. The design firm claims that, with just three minutes of training with the T-Haler, proper use of inhalers skyrockets from 20% to 60%.
The prototype also uses gamification to encourage proper use of the tool.

Create
Experience
Healthcare
Spain
 
Pins and needles DIY

The New York College of Health Professions has created a wirelessly-controlled wearable skin patch that is able to deliver acupuncture-like treatment on demand.


People can already buy adhesive patches that relieve aches by putting pressure on acupuncture points. However this new patch uses electrical currents to provide stimulation triggered whether by touching it, through a wireless remote control or by scheduling pre-determined electrical pulses. The new device is meant to alleviate pain between acupuncture visits with a therapist.

Enhancement
Instant Gratification
Well Being
Healthcare
Spain