DraftFcb

Healthcare (90)

Going back to the womb

Going back to the womb

The Original TummyTub is a new concept which claims to ease the transition from the comfort of the mother’s womb. Babies naturally adopt the foetal position and quickly calm and relax. 

Why it matters

Capitalising on the strong parental bonds that exist, baby products have long since positioned themselves as the best/most comfortable/healthiest for your baby. With innovations like the TummyTub and the baby paint which are supposed to improve development are we seeing that a higher level of benefit is becoming necessary?

Well Being
Healthcare
Sweden
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Food brands getting on beautifully with other sectors

Yves Rocher (cosmetics company) and Gullon (biscuits company) have joined forces to take care of their consumers through the “healthy life” program. When you buy a DietNature product (sugar free products) you will find on the promotion boxes a voucher for a free Body Exfoliation in Ives Rocher shops. Furthermore the client will obtain a 50% discount in products of the catalogue.

Enhancement
Healthcare
Spain
 
Stevia – the new sugar substitute

A healthy sugar alternative will start appearing on health store shelves from this month. Stevia, a South American shrub with very sweet leaves, was approved by the European Food Safety Authority for use in the EU in early December 2011. As a sweetener which is low carb, 300 times sweeter than cane sugar and has almost no impact on blood sugar levels, it will be of special interest to those with blood sugar and weight management concerns.

Austria
Well Being
Healthcare