Going back to the womb
The Original TummyTub is a new concept which claims to ease the transition from the comfort of the mother’s womb. Babies naturally adopt the foetal position and quickly calm and relax.
Why it matters
Capitalising on the strong parental bonds that exist, baby products have long since positioned themselves as the best/most comfortable/healthiest for your baby. With innovations like the TummyTub and the baby paint which are supposed to improve development are we seeing that a higher level of benefit is becoming necessary?
By using state-of-the-art morphing technology, health researchers are able to produce images of how smokers may look in the future if they continue to smoke, highlighting increased wrinkles and poorer skin complexion. The majority of participants to date have said they will quit smoking as a direct consequence of seeing the impact on their appearance.
Boombuz is a new international brand established in Austria which produces a new kind of flip-flop. Biodegradable and 100% organic, all plastics and fabrics used are free from any pollutants. This makes them even healthy for our bodies!