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Healthcare (90)

Going back to the womb

Going back to the womb

The Original TummyTub is a new concept which claims to ease the transition from the comfort of the mother’s womb. Babies naturally adopt the foetal position and quickly calm and relax. 

Why it matters

Capitalising on the strong parental bonds that exist, baby products have long since positioned themselves as the best/most comfortable/healthiest for your baby. With innovations like the TummyTub and the baby paint which are supposed to improve development are we seeing that a higher level of benefit is becoming necessary?

Well Being
Healthcare
Sweden
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Better breathing

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The prototype also uses gamification to encourage proper use of the tool.

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