Going back to the womb
The Original TummyTub is a new concept which claims to ease the transition from the comfort of the mother’s womb. Babies naturally adopt the foetal position and quickly calm and relax.
Why it matters
Capitalising on the strong parental bonds that exist, baby products have long since positioned themselves as the best/most comfortable/healthiest for your baby. With innovations like the TummyTub and the baby paint which are supposed to improve development are we seeing that a higher level of benefit is becoming necessary?
Yves Rocher (cosmetics company) and Gullon (biscuits company) have joined forces to take care of their consumers through the “healthy life” program. When you buy a DietNature product (sugar free products) you will find on the promotion boxes a voucher for a free Body Exfoliation in Ives Rocher shops. Furthermore the client will obtain a 50% discount in products of the catalogue.
Medo de Voar (Fear of Flying) is an app that helps people suffering from aviatophobia control their fears. It does this by providing an explanation for the noises and vibrations of the plane as well give information on security measures that can be taken to feel safer. It also proposes exercises to lower stress levels.