Going back to the womb
The Original TummyTub is a new concept which claims to ease the transition from the comfort of the mother’s womb. Babies naturally adopt the foetal position and quickly calm and relax.
Why it matters
Capitalising on the strong parental bonds that exist, baby products have long since positioned themselves as the best/most comfortable/healthiest for your baby. With innovations like the TummyTub and the baby paint which are supposed to improve development are we seeing that a higher level of benefit is becoming necessary?
“Sauna Tram” recently opened in Milan, is the world’s first tram sauna. Created by public transport designers QC Termemilano, it has all the characteristics of the original carriage.
Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.