Going back to the womb
The Original TummyTub is a new concept which claims to ease the transition from the comfort of the mother’s womb. Babies naturally adopt the foetal position and quickly calm and relax.
Why it matters
Capitalising on the strong parental bonds that exist, baby products have long since positioned themselves as the best/most comfortable/healthiest for your baby. With innovations like the TummyTub and the baby paint which are supposed to improve development are we seeing that a higher level of benefit is becoming necessary?
A healthy sugar alternative will start appearing on health store shelves from this month. Stevia, a South American shrub with very sweet leaves, was approved by the European Food Safety Authority for use in the EU in early December 2011. As a sweetener which is low carb, 300 times sweeter than cane sugar and has almost no impact on blood sugar levels, it will be of special interest to those with blood sugar and weight management concerns.
GoodGuide is an application available for Android and iPhone that decodes barcodes and complicated scientific formulae to reveal the ‘goodness’ of the product. GoodGuide helps consumers identify whether their brand meets personal standards set by them on criteria ranging from health and safety to environment protection and social involvement.