Food & Drink (183)
Giving consumers face time
Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks, they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating to nearby activities.
Why it matters
So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?
13. September 2011
UK supermarket Tesco have launched a virtual advisor to provide customers with free advice when they are choosing wine in-store. Through the service, which uses touch-screen technology, customers can search for wine by country, colour, style and price. Further information about the product can also be obtained by scanning the barcode on the bottle.
Fresh fruit juice cafe Meyvemix has found a new location on Istiklal Street, which is famous for its hundreds of bars and nightclubs. For those looking for an escape from the bars, MeyveMix offers a refreshing world of freshly squeezed juices.