Food & Drink (183)
Giving consumers face time
Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks, they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating to nearby activities.
Why it matters
So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?
13. September 2011
Coca-Cola is relaunching 1970s brand Schuss in Spain with a view to revitalise a market that has come to a standstill in recent years. The retro brand will keep the same image that it sported when it first launched more than thirty years ago.
The ice cream brand Olá is giving away ice creams in exchange for a smile. The brand is inviting Portuguese consumers to express their happiness by capturing their smiles with an innovative camera that measures a person’s expression and takes a picture when their smile is widest. The smiles are then posted on Ola’s Facebook page and website.