Food & Drink (183)
Giving consumers face time
Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks, they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating to nearby activities.
Why it matters
So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?
13. September 2011
In Sweden this year, ordinary burgers and hotdogs are meeting competition from locally hunted wild boar and other more eco-friendly wild meats such as moose and red dear, as consumers start to turn away from meat factories that mistreat animals and are not ecologically minded.
Snack maker 'Octain' has just entered the German market with its cereal snack 'brainbar'. Specially adjusted brain boosting ingredients like Gingko Biloba extracts, cola-nuts and lecithin are supposed to provide brain-enhancing effects.