Food & Drink (183)
Giving consumers face time
Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks, they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating to nearby activities.
Why it matters
So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?
13. September 2011
Beef!, the first German cooking magazine for men has understood the true reasons why and how men really like to cook: they can collect expensive gadgets, cut, fry, slough & compete with their connoisseurship. Beef! shows men how to cook the masculine way with humor (center-fold recipes anyone?) and no fear to depict blood.
New food packaging with “sniff sensors” has been developed that can detect when fruit and vegetables are ripe, or beginning to spoil. The technology in the plastic wrap works by sensing the gasses given off when food is going bad.