Food & Drink (183)
Giving consumers face time
Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks, they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating to nearby activities.
Why it matters
So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?
13. September 2011
Although organic food is now widely accepted and available in European and US markets, to date it has remained a relatively unfamiliar concept in Dubai. However, there has been a recent increase in outlets providing organic foods within the region.
The Austrian company Sonnentor has developed a spicy, spelt wheat-snack refined with the herbal flower preparations “Good Mood”, “Sunkiss”, and the “Sharp maker” each of which is tailored for different effects on your mood.