DraftFcb

Food & Drink (183)

Giving consumers face time

Giving consumers face time

Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks,  they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating  to nearby activities.

Why it matters

So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?

Israel
Enhancement
Experience
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Recipes for Beefcakes

Beef!,  the first German cooking magazine for men has understood the true reasons why and how men really like to cook: they can collect expensive gadgets, cut, fry, slough & compete with their connoisseurship. Beef! shows men how to cook the masculine way with humor (center-fold recipes anyone?) and no fear to depict blood.

Germany
Significance
Food & Drink
 
Don't trust your instincts

New food packaging with “sniff sensors” has been developed that can detect when fruit and vegetables are ripe, or beginning to spoil.  The technology in the plastic wrap works by sensing the gasses given off when food is going bad.

Instant Gratification
Food & Drink
United States