Food & Drink (183)
Giving consumers face time
Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks, they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating to nearby activities.
Why it matters
So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?
13. September 2011
A restaurant in Los Angeles is offering guests the possibility to leave their mobile phone at the door in exchange of 5% off their bill (and an undisturbed dinner).
The Japanese restaurant Nihondo Kampo School, serves up a unique menu to their patrons. Guests are asked to bring traditional Chinese remedies to the restaurant for cooks to prepare a delicious and healthy meal.