Food & Drink (183)
Giving consumers face time
Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks, they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating to nearby activities.
Why it matters
So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?
13. September 2011
A new phenomenon called co-lunching has arrived in France. Instead of having lunch on one’s own at work, it is designed for workers or unemployed people to meet strangers and enjoy a meal with them. Organized through Facebook, these lunches give priority to quality over quantity: the number of attendees are reduced in order to favour exchanges.
In an effort to bring upscale to fast food, Burger King is offering brunch in selected markets. The brunch will offer the regular breakfast menu items, but will add a few specialty items including the mimosa. A traditional mimosa consists of orange juice and champagne, the Burger King mimosa will consist of orange juice and sprite.