Food & Drink (183)
Giving consumers face time
Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks, they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating to nearby activities.
Why it matters
So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?
13. September 2011
Portuguese company UNICER has launched a special box of beers. Ideal for outdoor summer occasions, the Icebock allows people to cool the beer in just 30 minutes by filling it with ice-cubs.
Scientists and university students have developed a 3D food printer. The printer follows commands issued from a computer which only requires three bits of info: the shape of the food, building instructions and food material description. A 3D printer is already in use at the French Culinary Institute in Manhattan and is projected to be in homes within the next 5 years.