DraftFcb

Food & Drink (183)

Giving consumers face time

Giving consumers face time

Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks,  they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating  to nearby activities.

Why it matters

So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?

Israel
Enhancement
Experience
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Never wait for your drink

The trendy Amsterdam based bar ‘Minibar’ has replaced the staff by...YOU. The way it works is that all guest receive a key on arrival for their private refrigerator that’s filled with all possible drinks. They can serve themselves and never have to wait at the bar. At the end of the evening you just pay for what you used.

Enhancement
Experience
Netherlands
Food & Drink
 
Right here, right now

A Russian beer brand has invented new technology that allows them to put cash under the lid of their bottles. They promise consumers “If you buy a bottle, you will win your money back immediately”. The sum depends on luck – but everyone gets real cash there and then.

Instant Gratification
Food & Drink
Russia