DraftFcb

Food & Drink (183)

Giving consumers face time

Giving consumers face time

Throughout the summer, Coca-Cola hosted a range of activities bringing teenagers together across Israel. To ensure that these events and activities could be shared across the users’ social networks,  they introduced FaceLook, an app based on Face.com that uses facial recognition technology to create Facebook posts. Users can post comments and pictures to their Facebook wall using only their face as identification.
The teenagers had to register to the events through Facebook where they could opt in to the app. Once at the venues, they were able to activate Facebook posts just by looking at the FaceLook machine. The application identified the user and posted automatic comments relating  to nearby activities.

Why it matters

So much has been said about blending the offline and online worlds together. How can brands better cater to serving consumers existing behaviour by making it a seamless part of a brand experience?

Israel
Enhancement
Experience
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

picky pets

Royal Canin is a health nutrition specialist for cats and dogs, who wants to offer innovations to serve the nutritional requirements of pets. Claiming to produce tailor-made nutrition for every cat and dog, they are looking to widen their ranges correspondingly, including products for specific breeds.

Austria
Enhancement
Food & Drink
 
could you eat a farmyard for lunch?

Charaben boxes have been a firm favourite with Japanese children for decades but now they’re coming to the west. These lunch boxes full of animal-shaped food now have fan clubs and communities all over the Western hemisphere and online shops like the bentoshop are fulfilling the demand for cow-shaped rice and the like.

Create
Germany
One World
Food & Drink