Get out of the sun app
The i-phone app Sun Alert Lite calculates how long tan-lovers can stay in the sun. Users type in their skin type, the SPF of applied sun cream and the actual weather conditions. The app buzzes a warning when it is time to go back into the shade.
Why it matters
According to the Centers for Disease Control and Prevention (USA), skin cancer is the most common form of cancer. Taking this into account, such reminder apps may help prevent serious health troubles. Will personal health management apps revolutionize the health system –putting the control back in consumers hands?
For the first time in Turkey, an eye hospital is giving patients instant online access to personalised advice and information. With World Eye Center’s chat service, it’s possible to connect to its corporate website at any time of day or night and click on “CHAT NOW” to ask questions about eye health.
The Department of Health of Chile launched a new breast cancer prevention campaign named “Por amor a las tetas” (For the love of boobs).
The idea’s originality isn’t based on the campaign’s name; it’s on its target. The online and TV campaigns are targeted to men, not women – the usual target. Using the claim “if we like them so much we have to take care of them”, the idea is to make men aware of breast cancer and ultimately encourage their other halves to do preventative tests.