Food & Drink (160)
Get a hangover here
“Garrafón” is the Spanish word used to describe bad quality alcohol. It’s also one of the most used words on social media networks on weekend mornings, a time where a lot of people complain about the quality of their drinks from the night before.
A consumer tired of suffering from bad hangovers created a collaborative website called the “Guía Garrafón”. It aims to report bars that serve bad alcohol but also recognises bars where consumers can find good quality alcohol.
Within a week of the site’s launch, it garnered thousands of consumer reports and more than 11,000 fans on Facebook.
Why it matters
Consumer opinion is getting more attention and these kind of sites are becoming useful repertoires. But will they use it in the correct way or will it be full of false reports done by competitor bars to be better positioned?
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