House & Home (128)
Furniture shopping via augmented reality
Startup Sayduck has launched an augmented reality app that allows users to visualise how furniture and home accessories would look in their homes. This idea solves the inherent problem of picturing how a piece of furniture, for instance, would look or fit in its intended environment – next to your existing home decor.
Why it matters
It’s a good example of how online shopping can connect with a real life experience. The app makes it easy and simple for users to confirm if they are making the right purchase, removing any fear or worry that the object would not suit.
There are a lot of products that could benefit being visualised in its intended environment. What other kind of brands or products could benefit from this type of technology and simplify purchase decisions?
Sears recently launched www.managemyhome.com, a new portal with every resource you need to be the master of your domain. Tools and services on the site include online product manuals, project blogs, free advice from experts, step-by-step project instructions, material calculators and home service scheduling. So far, over 5 million product manuals have been downloaded from the site.
Henkel have made their brand more accessible to people with blindness and hearing difficulties. The multinational is supported by the non-profit organization ONCE which works to improve the quality of life of people suffering from blindness or severe visual impairment across Spain. Henkel have chosen to include subtitles on their adverts and Braille on all their products. The aim of the initiative is to facilitate access to information about some of their products such as Wipp Express, Micolor, Dixan and Somat.