House & Home (128)

Furniture shopping via augmented reality

Furniture shopping via augmented reality

Startup Sayduck has launched an augmented reality app that allows users to visualise how furniture and home accessories would look in their homes. This idea solves the inherent problem of picturing how a piece of furniture, for instance, would look or fit in its intended environment – next to your existing home decor.

Why it matters

It’s a good example of how online shopping can connect with a real life experience. The app makes it easy and simple for users to  confirm if they are making the right purchase, removing any fear or worry that the object would not suit.
There are a lot of products that could benefit being visualised in  its intended environment. What other kind of brands or products could benefit from this type of technology and simplify purchase decisions?

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