House & Home (128)
Furniture shopping via augmented reality
Startup Sayduck has launched an augmented reality app that allows users to visualise how furniture and home accessories would look in their homes. This idea solves the inherent problem of picturing how a piece of furniture, for instance, would look or fit in its intended environment – next to your existing home decor.
Why it matters
It’s a good example of how online shopping can connect with a real life experience. The app makes it easy and simple for users to confirm if they are making the right purchase, removing any fear or worry that the object would not suit.
There are a lot of products that could benefit being visualised in its intended environment. What other kind of brands or products could benefit from this type of technology and simplify purchase decisions?
Electrolux released a talking washing machine called Communication because they found consumers do not take the time to learn all the different benefits and features of advanced washing machines. Communication acts as a talking instruction manual, after selecting an option there will be an explanation of its benefits. There are also alerts if the user makes a mistake such as selecting an option that is not compatible with the chosen program, forgetting to close the door, or if there is a malfunction such as a clogged drain.
The Wal-Mart “Pick Up Today” program allows consumers to purchase merchandise online and receive free same-day pick up at the Wal-Mart of their choice. While currently available at some Wal-Mart locations, this feature will be rolled out nationwide by the end of March.