House & Home (128)
Furniture shopping via augmented reality
Startup Sayduck has launched an augmented reality app that allows users to visualise how furniture and home accessories would look in their homes. This idea solves the inherent problem of picturing how a piece of furniture, for instance, would look or fit in its intended environment – next to your existing home decor.
Why it matters
It’s a good example of how online shopping can connect with a real life experience. The app makes it easy and simple for users to confirm if they are making the right purchase, removing any fear or worry that the object would not suit.
There are a lot of products that could benefit being visualised in its intended environment. What other kind of brands or products could benefit from this type of technology and simplify purchase decisions?
The washing liquid brand Mir recently launched a promotion in which they allowed consumers to customise the packaging of its products. All consumers had to do was go to the brand website and create their personalised label. They then received the label by post, together with a discount coupon.
Ikea has released a music video (a cover of a Jona Lewie song) showing several different kitchens in houses. All the kitchens are made out of Ikea products, but at no point does the viewer see any logos or branding. If the consumer is interested in the products, they can click on the furniture in the video and be directed to that exact product page on Ikea’s website.