House & Home (128)
Furniture shopping via augmented reality
Startup Sayduck has launched an augmented reality app that allows users to visualise how furniture and home accessories would look in their homes. This idea solves the inherent problem of picturing how a piece of furniture, for instance, would look or fit in its intended environment – next to your existing home decor.
Why it matters
It’s a good example of how online shopping can connect with a real life experience. The app makes it easy and simple for users to confirm if they are making the right purchase, removing any fear or worry that the object would not suit.
There are a lot of products that could benefit being visualised in its intended environment. What other kind of brands or products could benefit from this type of technology and simplify purchase decisions?
The Valdispert brand of natural tranquilizers based on Valerian, has crossed over from traditional pills and inhalers to a new technological platform: electric air fresheners that help the user get a good night’s sleep.
A host of new design mags and blogs are cropping up, but the spaces photographed aren’t the meticulous, perfectly arranged and envy-inducing homes typically featured. The Selby, Apartamento, and design writer Liz Arnold's blog, lizarnold.blogspot.com instead capture how people actually live; the substance and passion of their lives. The idea is that reality – even in all of its messiness – can still be a source of inspiration.