A fresh take on beauty
Odacite is a health and beauty brand that’s cutting out retailers and delivering products right to your doorstep, all in the name of freshness.The product is made, dated and shipped individually for each customer, anywhere in the world. Odacite claims this ensures optimum delivery of super-charged antioxidants, which are most potent for only about 6 months. Since the product is dated, there is no need for preservatives, and the products are all-natural.
Why it matters
Odacite is turning the notion of shelf-stability on it’s head, and using a short life-span it its advantage. By including a “born-on date” and giving products a shelf-life of only 6 months, the brand is encouraging customers to come back for more, often. It also allows them to set themselves apart from longer-lasting products that include preservatives. We’ve seen the born-on date concept in food, of course and beer. What other consumer products could benefit from a shorter shelf life? What brands could capitalize on the idea of expiration, or a product losing its effectiveness sooner?
Stop The Water While Using Me is a new line of beauty products that remind consumers not to waste water while using them. You’ll think twice before leaving the water on while brushing your teeth!
Soma Space is a new concept for hairdressers, imported from Thailand and other oriental countries. Every service (cuts, brushing, colouring, etc.) includes a 20 minute relaxing head massage while laying down in a relaxing armchair and drinking an anti-stress jasmine tea. Customers can even forgo the hair cut and just have a 30 minute head massage pick-me-up and then go to work… feeling like new.