A fresh take on beauty
Odacite is a health and beauty brand that’s cutting out retailers and delivering products right to your doorstep, all in the name of freshness.The product is made, dated and shipped individually for each customer, anywhere in the world. Odacite claims this ensures optimum delivery of super-charged antioxidants, which are most potent for only about 6 months. Since the product is dated, there is no need for preservatives, and the products are all-natural.
Why it matters
Odacite is turning the notion of shelf-stability on it’s head, and using a short life-span it its advantage. By including a “born-on date” and giving products a shelf-life of only 6 months, the brand is encouraging customers to come back for more, often. It also allows them to set themselves apart from longer-lasting products that include preservatives. We’ve seen the born-on date concept in food, of course and beer. What other consumer products could benefit from a shorter shelf life? What brands could capitalize on the idea of expiration, or a product losing its effectiveness sooner?
One Pure has developed a skin-care line that is 100% Halal, so permissible to use according to Islamic law. The products do not contain any pork residues (collagen / keratin / gelatin) or alcohol.
Swallowable Parfum is a cosmetic capsule that emits a genetically unique scent through your skin. Once absorbed, it promises to turn your skin into an ‘atomiser’.
This pill works over odour-emitting lipids. Fragrance molecules are excreted through the skin’s surface during perspiration, leaving tiny droplets in the skin that emanate a unique scent.
The potency of the scent is determined by the individual’s body temperature, stress levels, exercise regime or sexual arousal.