A fresh take on beauty
Odacite is a health and beauty brand that’s cutting out retailers and delivering products right to your doorstep, all in the name of freshness.The product is made, dated and shipped individually for each customer, anywhere in the world. Odacite claims this ensures optimum delivery of super-charged antioxidants, which are most potent for only about 6 months. Since the product is dated, there is no need for preservatives, and the products are all-natural.
Why it matters
Odacite is turning the notion of shelf-stability on it’s head, and using a short life-span it its advantage. By including a “born-on date” and giving products a shelf-life of only 6 months, the brand is encouraging customers to come back for more, often. It also allows them to set themselves apart from longer-lasting products that include preservatives. We’ve seen the born-on date concept in food, of course and beer. What other consumer products could benefit from a shorter shelf life? What brands could capitalize on the idea of expiration, or a product losing its effectiveness sooner?
Braun and Gillette have joined forces to create the ‘bodycruZer’ which sports a precision trimmer to for body hair and a Gillette blade for smooth shaving. The product is designed for use on all body areas and can even be used in the shower.
Cosmopolitan magazine recently hosted “Do-it-yourself”, an event aimed at helping readers decode the language of beauty products. The event included advice on how to understand labels and what different ingredients actually do in order to help consumers make the right choices.