Financial Services (105)
Forget Platinum, here's a Green card
Caixa Geral de Depósitos has released a Zero Carbon Card, a unique bank card that gives its holders special benefits for the purchase of goods and services that are more energy efficient and environmentally friendly. A solution that aims to contribute to the reduction of carbon emissions and, at the same time, to reward consumers for contributing to a healthier world. The card also gives CO2 credits, meaning that the amount of money saved in the cash back programme is used in energy saving or energy efficient projects, generating credits that compensate for its owners’ inevitable emissions.
Why it matters
A long term bank card loyalty programme that not only creates reasons for usage but rewards ethical behaviour therefore providing a further reason not to switch cards. Will such multi-layered benefits be a block against rate chasing switchers?
MiniBanco from Santander Totta are basic ATM terminals in small and medium-sized shops, coffee houses, restaurants and even pharmacies that reinforce the brand’s position in the small business segment. These ATM terminals allow bank clients (from any bank) to perform basic operations such as payments, mobile phone charges or money advances (the machine does not allow direct money withdrawals, but gives the client a receipt that allows him to get that money from the shop counter).
“Pay with a tweet” is the first social payment system where you can pay online with the value of your social network. The system is really simple. Every time somebody pays with a tweet, he or she spreads the word about your product in his social network. The two founders used the system to promote their book released in 2010.