Financial Services (105)

Forget Platinum, here's a Green card

Forget Platinum, here's a Green card

Caixa Geral de Depósitos has released a Zero Carbon Card,  a unique bank card that gives its holders special benefits for the purchase of goods and services that are more energy efficient and environmentally friendly. A solution that aims to contribute to the reduction of carbon emissions and, at the same time, to reward consumers for contributing to a healthier world. The card also gives CO2 credits, meaning that the amount of money saved in the cash back programme is used in energy saving or energy efficient projects, generating credits that compensate for its owners’ inevitable emissions.

Why it matters

A long term bank card loyalty programme that not only creates reasons for usage but rewards ethical behaviour therefore providing a further reason not to switch cards. Will such multi-layered benefits be a block against rate chasing switchers?

Financial Services
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