Financial Services (105)
Forget Platinum, here's a Green card
Caixa Geral de Depósitos has released a Zero Carbon Card, a unique bank card that gives its holders special benefits for the purchase of goods and services that are more energy efficient and environmentally friendly. A solution that aims to contribute to the reduction of carbon emissions and, at the same time, to reward consumers for contributing to a healthier world. The card also gives CO2 credits, meaning that the amount of money saved in the cash back programme is used in energy saving or energy efficient projects, generating credits that compensate for its owners’ inevitable emissions.
Why it matters
A long term bank card loyalty programme that not only creates reasons for usage but rewards ethical behaviour therefore providing a further reason not to switch cards. Will such multi-layered benefits be a block against rate chasing switchers?
ING Nationale-Nederlanden insurance company has launched an online social awareness campaign that shows the amount of active time people need to work to enjoy a comfortable level of income when they retire.
www.ingtunumero.es invites consumers to discover "their number”. This number indicates the amount they have to save - from now until their retirement date - to ensure their desired standard of living.
The Abu Dhabi Islamic Bank launched a product named ‘Banoun’ which is an account for children aged 8 and above. To appeal and grab their imagination, they created a character called Darhoom that tells the kids stories about how to save and manage their allowance.