Financial Services (105)
Forget Platinum, here's a Green card
Caixa Geral de Depósitos has released a Zero Carbon Card, a unique bank card that gives its holders special benefits for the purchase of goods and services that are more energy efficient and environmentally friendly. A solution that aims to contribute to the reduction of carbon emissions and, at the same time, to reward consumers for contributing to a healthier world. The card also gives CO2 credits, meaning that the amount of money saved in the cash back programme is used in energy saving or energy efficient projects, generating credits that compensate for its owners’ inevitable emissions.
Why it matters
A long term bank card loyalty programme that not only creates reasons for usage but rewards ethical behaviour therefore providing a further reason not to switch cards. Will such multi-layered benefits be a block against rate chasing switchers?
With banks making it more and more difficult to borrow, people are looking for new ways to finance their projects. Dutch filmmaker and artist Alex van Warmerdam decided to take matters into his own hands when he needed money for his latest movie project. Rather than turning to traditional investors, he paints canvases that he later sells to finance his movie project.
The French bank BNP Paribas launched an online bank called “La NET Agence”. This virtual bank enables clients to keep the same financial advisor without having to go into a bank branch in person. BNP goes further and also allows clients to open a bank account by tweeting to the online bank’s dedicated Twitter account.