Financial Services (105)
Forget Platinum, here's a Green card
Caixa Geral de Depósitos has released a Zero Carbon Card, a unique bank card that gives its holders special benefits for the purchase of goods and services that are more energy efficient and environmentally friendly. A solution that aims to contribute to the reduction of carbon emissions and, at the same time, to reward consumers for contributing to a healthier world. The card also gives CO2 credits, meaning that the amount of money saved in the cash back programme is used in energy saving or energy efficient projects, generating credits that compensate for its owners’ inevitable emissions.
Why it matters
A long term bank card loyalty programme that not only creates reasons for usage but rewards ethical behaviour therefore providing a further reason not to switch cards. Will such multi-layered benefits be a block against rate chasing switchers?
Caja Madrid launches the CMCool range that offers to teens as young as 14 saving products, credit cards or funding made specifically to cover their financial needs.
Italian designer Roberto Cavalli has launched his first credit card in collaboration with Berlin-based Corpcom. The card works like any other but provides users with many benefits when it comes to shopping: VIP treatment in his boutiques, special discounts, tickets to events and fashion shows, as well as exclusive beauty and travel offers.