DraftFcb

Food & Drink (183)

Food for thought

Food for thought

‘Food Design Probes’ is a research project by Philips. They have developed ideas based on predictions of how we will eat and source our food in 15 to 20 years. And in that vision, they created three concept products: the Nutrition Monitor, the Food Printer and the Biosphere Home Farm.

Why it matters

Innovation is no longer only about forthcoming product development. Does the Food Design Probe project indicate that companies must pioneer wilder more exotic initiatives beyond their own business plan to show they really care about the future?

Enhancement
Netherlands
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

A 'grande' Starbucks experience

Starbucks has opened its first concept store in Europe. Situated in an old bank building, the 430m2 shop is the largest in Europe and positions itself as a ‘Slow Coffee Theatre’. It sells special coffees offered only at limited times and locations. It will  also feature bands, plays and poetry events.

Experience
Netherlands
Food & Drink
 
Stimulating more than the drinks market

“Transatlantic Blow” is an essentially an energy drink, but it sets itself apart from the crowd by calling itself a stimulation drink. It is a mixture of 13 exotic herbs and contains extracts from coca leaves, caffeine and ginkgo.

Austria
Escape
Experience
Food & Drink