Food & Drink (183)
Food for thought
‘Food Design Probes’ is a research project by Philips. They have developed ideas based on predictions of how we will eat and source our food in 15 to 20 years. And in that vision, they created three concept products: the Nutrition Monitor, the Food Printer and the Biosphere Home Farm.
Why it matters
Innovation is no longer only about forthcoming product development. Does the Food Design Probe project indicate that companies must pioneer wilder more exotic initiatives beyond their own business plan to show they really care about the future?
Serra da Estrela SPA is a water brand containing herbs renowned for their toxin-draining properties. The product promises to promote healthier skin and reduce cellulite.
Nestlé have updated their dairy brand ‘La Lechera’ to highlight its traditional and authentic values. They appear to have moved away from depicting modern families in their communications and reverted to using their iconic milkmaid imagery – something they have been associated with in Latin America and Spain since 1921.