DraftFcb

Food & Drink (183)

Food for thought

Food for thought

‘Food Design Probes’ is a research project by Philips. They have developed ideas based on predictions of how we will eat and source our food in 15 to 20 years. And in that vision, they created three concept products: the Nutrition Monitor, the Food Printer and the Biosphere Home Farm.

Why it matters

Innovation is no longer only about forthcoming product development. Does the Food Design Probe project indicate that companies must pioneer wilder more exotic initiatives beyond their own business plan to show they really care about the future?

Enhancement
Netherlands
Food & Drink
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Crafted design and quality

Craft beers are the new must have in Spain’s trendier bars. It not only shows that you consume high quality beer but also demonstrates your knowledge of the product.
Although microbreweries have overall low market shares, they are slowly grabbing a slice of the market that usually belonged to bigger beer brands. They also distinguish themselves from usual beer brands with their high quality design and aesthetics.

Authenticity
Experience
Food & Drink
Spain
 
Germany launches first food themed hotel

The College for German Food Retailing plans to open its doors to the first food themed hotel in 2010. The concept is designed to combine the world of food retailing with that of high-class hotels using shop-fittings and branded rooms that can be sponsored by retailers looking to promote themselves or their products.

Experience
Germany
Food & Drink