Food & Drink (183)
Food for thought
‘Food Design Probes’ is a research project by Philips. They have developed ideas based on predictions of how we will eat and source our food in 15 to 20 years. And in that vision, they created three concept products: the Nutrition Monitor, the Food Printer and the Biosphere Home Farm.
Why it matters
Innovation is no longer only about forthcoming product development. Does the Food Design Probe project indicate that companies must pioneer wilder more exotic initiatives beyond their own business plan to show they really care about the future?
Four different drinks manufacturers have untied to launch Frisbox, a multipack that contains five different brands sold together in one pack. Frisbox is available exclusively at Albert Heijn.
The Portuguese beer brand Super Bock launched a new Facebook advertising campaign aiming to convince Mark Zuckerberg to change the “like” button to “Good”, “Great” or “Super” buttons. In a clever but perhaps risky strategy, the brand made a video ad with typography and animations typical of online social services and app ads. It only reveals itself as a sponsor of this initiative at the very end of the video with a discreet logo.