Food & Drink (183)
Food for thought
‘Food Design Probes’ is a research project by Philips. They have developed ideas based on predictions of how we will eat and source our food in 15 to 20 years. And in that vision, they created three concept products: the Nutrition Monitor, the Food Printer and the Biosphere Home Farm.
Why it matters
Innovation is no longer only about forthcoming product development. Does the Food Design Probe project indicate that companies must pioneer wilder more exotic initiatives beyond their own business plan to show they really care about the future?
Danone has began to approach its consumers through the geolocation system, foursquare. To take part in these promotions you have to be registered to the loyalty platform Gananones.es and then ‘check-in’ to one of the two yoghurt makers which are in Barajas airport. Consumers can win free yoghurts and packs through the loyalty scheme.
The Portuguese Bakery has launched a Facebook competition to elect which of its bakeries is the best in Lisbon. The winning bakery will be giving its products away for free for a whole day. This competition marks the bakery’s second birthday.