Business Services (81)
Flower-tising
The Poko company has introduced a unique advertising format that consists of planting more than 100,000 flowers in a field of over 10,000 square meters. This type of advertising targets air travelers.
At the moment, it is only available at “El Prat” airport (Barcelona). The company is also negotiating to hire advertising land next to the main Spanish airports.
Why it matters
The traditional advertising formats are becoming less effective. Can these new advertising formats help improve effectiveness while targeting a niche audience?
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