DraftFcb

Stores & Spaces (159)

Flagship stores display green credentials

Flagship stores display green credentials

French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.

Why it matters

Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on  its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?

France
Experience
Stores & Spaces
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Fuel cuts in-store?

Discount retailer Aldi has set up three Hofer-branded petrol stations in Salzburg to sell discounted fuel. Managed by Free Energy, the retailer initially plans to expand its petrol offering to other locations in Austria and later roll out their discounted fuel offering across Europe.

Austria
Enhancement
Stores & Spaces
 
Augmented reality fitting rooms

Using augmented reality and the Microsoft Kinect, Topshop has been able to create a virtual dressing room that doesn’t require any changing at all.

Instant Gratification
Stores & Spaces
United States