Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
“Chair Sharing” by Snark is an evolution of the basic bike sharing service where bikes can also be used as a chairs. This service lets people stop and stand in places across the city where you normally wouldn’t be able to do so.
Happy Hippo is an organic store that is laid out according to 6 different types of healthy eating consumer. The categories HIP, HEALTHY, HURRY, HIPPIE, HUNGRY and HOT are arranged by food types and by their level of ethical importance.