Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
The biggest chain of hypermarkets in Portugal, a benchmark in the food retail sector in the country, just launched a new tool in its website, the online paediatrician. This is where the most well-known and respected Portuguese paediatricians answer (in small video recordings) some of parents’ most frequently asked questions.
In December 2011, the hotel group Accor improved its customer loyalty programme by allowing guests to accumulate points by simply checking in on Facebook when they are staying in one of their rooms.