Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
Thuisbezorgd.nl (or “homedelivered.nl”) is a home delivery portal that enables you to order from a multitude of different restaurants. It currently handles over 175,000 orders a month.
After more than 50 years of selling furniture, Ikea's contribution to home furnishings is being celebrated by a Swedish contemporary art museum. The Liljevalchs Konsthall in Stockholm is holding an exhibition showcasing some of the products Ikea has sold since the early 1950s.