Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
The German company ‘Frisch vom Dach’ is building an aquaponic farm on the roof of an old factory in Berlin where vegetables will be harvested and even fish for consumption will be bred.
A new website ‘Go Nab It’ is providing consumers with the chance to buy products from a range of stores at discounted rates. The discounts only become effective if a certain number of shoppers subscribe to the offer.