Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
Audi has opened its first digital showroom in London named Audi City. It is a fully digital showroom for Audi’s entire fleet. At the dealership, potential car buyers will be able to explore the cars and all their details on huge screens. Visitors can chose the colour and accessories of the car before seeing what it would look like on a digital screen. It also allows you to view technical details such as the drivetrain or the bodyshell – components you can’t normally explore in detail in a traditional showroom.
An internet service based on the “intention economy” trend: a buyer declares his intention to buy and then companies bid for the consumer’s business with the buyer then selecting the best offer.