Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
The pop-up concept. The newest hotel to hit Singapore may well be its coolest: a single-suite pop-up property built around the city's iconic Merlion statue on the quay of Marina Bay. It's going up for the Singapore Biennale, which starts March 13. Also in London, thanks to A Room for London design contest, the city’s visitors will be able to stay at a temporary one-bedroom apartment on the roof of the Southbank Centre. The unusual shelter will be part of the London2012 festival, with booking opening September this year.
Nestlé Dessert is a cooking chocolate product. To communicate the cooking possibilities of this product, Nestlé opened a pop-up store called: Around the dessert’s table for five days. The store offered free cooking lessons, dessert recipes and tasting. Reservation were made online on the latableadessert.fr website.