Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
Coca-Cola has taken the notion of “in-store experience” to a new level with a pop-up bar and restaurant on the Champs Élysées in Paris by the name of ‘la Bulle’ French for ‘the bubble’. The pop-up exhibit was created to imagine the way people will buy and consume beverages in the year 2020 by using the best digital and interactive technologies. This pop-up space engages customers in a “disruptive, magical, and relevant” fashion. It allows customers to interact with the space, communicate with the brand, and enjoy an interactive and exclusive experience.
Art-o-marts, old cigarette machines that dispense mini-art, are popping up in over 90 locations across 10 countries. The local art varies from shocking to mainstream, but the sentiment is the same: (1) Put in a pre-paid token, (2) Get a one-of-a-kind mini art piece, (3) The proceeds go to charity.