Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
McDonald’s has started a campaign called ‘Stop Getting Bored’ which is aimed at keeping children occupied during the school holidays. They have been providing games and crafts for children up to the age of 12 with professional child minders in store.
This is a “haptic” floor tiling system that has a “deformable plate suspended on a platform”, which means when a user steps on the plate they can get different tactile sensations as if they are stepping on different surfaces. There is even top-down projection and speakers to use the visual and audio feedback. This means you get the crunch of snow and the rustle of leaves.