Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
Italian Furniture Design is the first virtual 3D exhibition in the furniture market. Every seller can create his own avatar, design his stand with the stand-builder tool and personalise it by adding contents such as catalogues, product demos and videos. Every visitor has an avatar which can virtually move around the exhibition, explore the stands, chat and video-chat with other avatars, exchange personal business cards and also participate in webinars. All of these activities can be experienced whilst you are at work or from the comfort of your own home.
NES Sound Machine is a device created by Nescafe that has been installed in a Paris train station in order to target a younger audience. The interactive device plays a music sequence and passers-by can try to reproduce it on a tactile screen to win a free beverage.