Stores & Spaces (159)

Flagship stores display green credentials

Flagship stores display green credentials

French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.

Why it matters

Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on  its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?

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