Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
The hairdressing chain Jacques Dessange has opened a new concept salon in Paris which is fully equipped with the latest technology. Customers can therefore watch DVDs on mini plasma screens incorporated into mirrors or listen to their CDs played in privates boxes.
A billboard for GranataPet in Germany actually dispenses samples. Once an individual checks in on Foursquare the dispenser provides a sample of dog food.