Stores & Spaces (159)
Flagship stores display green credentials
French cosmetics brand Yves Rocher has turned its Champs-Elysées store into a flagship. Called the “vegetal cosmetic workshop”, it is made of different areas, staging different scenes and experiences around organic care and environmental commitment.
Why it matters
Brands usually use flagships to showcase their products in an impressive setting. Yves Rocher has chosen to focus on its green credentials instead. Could we see a growth of this approach applied in other sectors, in flagship stores dedicated to food for example?
Discount retailer Aldi has set up three Hofer-branded petrol stations in Salzburg to sell discounted fuel. Managed by Free Energy, the retailer initially plans to expand its petrol offering to other locations in Austria and later roll out their discounted fuel offering across Europe.
Using augmented reality and the Microsoft Kinect, Topshop has been able to create a virtual dressing room that doesn’t require any changing at all.