Financial Services (105)
İş Bank has introduced biological identity point of sale machines. İş bank credit card customers can now shop without entering their personal identification number. They simply need to touch a pos machine with their fingertip to shop easily and safely. It’s the first application of it’s kind all over the world.
Why it matters
With so many passwords and numbers to remember in our everyday lives, is the convenience and personal touch of biometrics a realistic alternative?
The biggest financial institution in Portugal – state-owned bank Caixa Geral de Depósitos – has teamed up with Microsoft to launch a web portal accessible to blind users and people with impaired mobility. CGD are the first bank to launch a universally accesible website, and as a result, are likely to attract a new group of clients previously excluded from this type of service.
The consumer credit company Cofidis has just launched a new signature - “From people, to people” - and changed its own brand positioning to get closer to its clients and their needs. The company is moving away from being known for anonymous and remote loans.