Financial Services (105)
İş Bank has introduced biological identity point of sale machines. İş bank credit card customers can now shop without entering their personal identification number. They simply need to touch a pos machine with their fingertip to shop easily and safely. It’s the first application of it’s kind all over the world.
Why it matters
With so many passwords and numbers to remember in our everyday lives, is the convenience and personal touch of biometrics a realistic alternative?
Meet Dave the fortune-teller, he discovers all the private details of his visitors life. The incredible power of Dave even revealed the persons intimate credit card numbers and cash flow history. By the end of the session the magic was revealed; Dave was in microphone contact with a group of hackers hiding behind a curtain. The stunt was put on by Fabelfin bank to build awareness around the need for vigilance and caution when using Internet banking.
The online banking specialist ING Direct launched a teaser campaign of print ads showing faces in various stages of pleasure and with the sentence “Today, I did it." While people though it was promoting a dating website ING Direct was in fact pointing out the pleasure of changing banks.