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Healthcare (90)

Finding support with #Boobstagram

Finding support with #Boobstagram

The site Boobstagram.fr invites women to upload a picture of their breasts using the social media platform Instagram. The site aims to raise awareness about prevention of breast cancer. They’ve managed to build a fan base on Facebook and Twitter by targeting young connected people with an unconventional and irreverent message: “Showing your breasts on the internet is fine, but showing them to your doctor is better.”

Why it matters

Anti-smoking campaigns often use shocking, humorous or informative approaches to get their message across. Is provocation the way forward to raise awareness and gain support when discussing public health issues?

Authenticity
Conscious
Italy
Healthcare
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