Finding support with #Boobstagram
The site Boobstagram.fr invites women to upload a picture of their breasts using the social media platform Instagram. The site aims to raise awareness about prevention of breast cancer. They’ve managed to build a fan base on Facebook and Twitter by targeting young connected people with an unconventional and irreverent message: “Showing your breasts on the internet is fine, but showing them to your doctor is better.”
Why it matters
Anti-smoking campaigns often use shocking, humorous or informative approaches to get their message across. Is provocation the way forward to raise awareness and gain support when discussing public health issues?
The Red Cross in Singapore and more than 12,000 professionally trained people who can give first aid now use the iPhone app “Rapid Rescue”. In case of an emergency, users can activate the app and an alarm is sent to first aid givers within a range of 2km. Directions on a map are also provided.
The New York College of Health Professions has created a wirelessly-controlled wearable skin patch that is able to deliver acupuncture-like treatment on demand.
People can already buy adhesive patches that relieve aches by putting pressure on acupuncture points. However this new patch uses electrical currents to provide stimulation triggered whether by touching it, through a wireless remote control or by scheduling pre-determined electrical pulses. The new device is meant to alleviate pain between acupuncture visits with a therapist.