Finding support with #Boobstagram
The site Boobstagram.fr invites women to upload a picture of their breasts using the social media platform Instagram. The site aims to raise awareness about prevention of breast cancer. They’ve managed to build a fan base on Facebook and Twitter by targeting young connected people with an unconventional and irreverent message: “Showing your breasts on the internet is fine, but showing them to your doctor is better.”
Why it matters
Anti-smoking campaigns often use shocking, humorous or informative approaches to get their message across. Is provocation the way forward to raise awareness and gain support when discussing public health issues?
German scientists developed an intelligent medicine cabinet that controls contents, regulates intake of medicines and checks intolerances towards ingredients. It works with a microchip that saves a patient’s personal data. The user also gets recommendations about their drug intake from an integrated voice output.
Following on the heels of WebMd and other medical diagnosis websites, patients are now turning to the internet to look for answers about which type of surgery or cosmetic procedure is right for them; and are now finding it easier to go online for advice from real physicians. The patients describe their issue, fill out a brief medical history, and upload pictures of the area they want treated. Within 24 hours, they receive a response from a local surgeon offering their suggestion and what it will cost. Then, at the patient’s leisure, they respond and set up a face-to-face appointment. Each online consultation costs $50; when an appointment has been agreed, the site allows both parties to swap contact information.