Finding support with #Boobstagram
The site Boobstagram.fr invites women to upload a picture of their breasts using the social media platform Instagram. The site aims to raise awareness about prevention of breast cancer. They’ve managed to build a fan base on Facebook and Twitter by targeting young connected people with an unconventional and irreverent message: “Showing your breasts on the internet is fine, but showing them to your doctor is better.”
Why it matters
Anti-smoking campaigns often use shocking, humorous or informative approaches to get their message across. Is provocation the way forward to raise awareness and gain support when discussing public health issues?
German scientists developed an intelligent medicine cabinet that controls contents, regulates intake of medicines and checks intolerances towards ingredients. It works with a microchip that saves a patient’s personal data. The user also gets recommendations about their drug intake from an integrated voice output.
The level of lactate in the body is a useful indicator that can be used to measure fitness levels and help form exercise programmes for active consumers. To date it’s only been possible to measure lactate levels with a blood test, but the Fraunhofer Institute have recently revealed a revolutionary reading device which, when clipped to the ear, is able to read lactate levels.