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Healthcare (90)

Finding support with #Boobstagram

Finding support with #Boobstagram

The site Boobstagram.fr invites women to upload a picture of their breasts using the social media platform Instagram. The site aims to raise awareness about prevention of breast cancer. They’ve managed to build a fan base on Facebook and Twitter by targeting young connected people with an unconventional and irreverent message: “Showing your breasts on the internet is fine, but showing them to your doctor is better.”

Why it matters

Anti-smoking campaigns often use shocking, humorous or informative approaches to get their message across. Is provocation the way forward to raise awareness and gain support when discussing public health issues?

Authenticity
Conscious
Italy
Healthcare
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To highlight the necessity of an efficient healthcare system and the risks of self medication, the NGO Doctors of the World released a series of videos describing how to treat injuries and diseases with a bit of tongue-in-cheek humour. For example, one video features how one should heal a broken shinbone with a sander and a staple gun. Another video explains how you can remove a decayed tooth with an electric drill and a hairdryer.

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Following on the heels of WebMd and other medical diagnosis websites, patients are now turning to the internet to look for answers about which type of surgery or cosmetic procedure is right for them; and are now finding it easier to go online for advice from real physicians. The patients describe their issue, fill out a brief medical history, and upload pictures of the area they want treated.  Within 24 hours, they receive a response from a local surgeon offering their suggestion and what it will cost. Then, at the patient’s leisure, they respond and set up a face-to-face appointment. Each online consultation costs $50; when an appointment has been agreed, the site allows both parties to swap contact information.
 

Connectivity
Instant Gratification
Healthcare
United States