Finding support with #Boobstagram
The site Boobstagram.fr invites women to upload a picture of their breasts using the social media platform Instagram. The site aims to raise awareness about prevention of breast cancer. They’ve managed to build a fan base on Facebook and Twitter by targeting young connected people with an unconventional and irreverent message: “Showing your breasts on the internet is fine, but showing them to your doctor is better.”
Why it matters
Anti-smoking campaigns often use shocking, humorous or informative approaches to get their message across. Is provocation the way forward to raise awareness and gain support when discussing public health issues?
The iD-Stress app (www.idstress.com) measures a user’s stress levels and suggests a range of seven treatments. The therapy sessions last from 8 to 15 minutes and claim to help users relax body, mind and soul.
The unexpected Moscow smog became a real horror for citizens recently. Everyone began to buy face-masks, causing a shortage in stores. A weekly magazine was quick to respond by selling every issue with a free mask, greatly increasing sales.