Healthcare (90)

Finding support with #Boobstagram

Finding support with #Boobstagram

The site Boobstagram.fr invites women to upload a picture of their breasts using the social media platform Instagram. The site aims to raise awareness about prevention of breast cancer. They’ve managed to build a fan base on Facebook and Twitter by targeting young connected people with an unconventional and irreverent message: “Showing your breasts on the internet is fine, but showing them to your doctor is better.”

Why it matters

Anti-smoking campaigns often use shocking, humorous or informative approaches to get their message across. Is provocation the way forward to raise awareness and gain support when discussing public health issues?

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