DraftFcb

Healthcare (90)

Finding support with #Boobstagram

Finding support with #Boobstagram

The site Boobstagram.fr invites women to upload a picture of their breasts using the social media platform Instagram. The site aims to raise awareness about prevention of breast cancer. They’ve managed to build a fan base on Facebook and Twitter by targeting young connected people with an unconventional and irreverent message: “Showing your breasts on the internet is fine, but showing them to your doctor is better.”

Why it matters

Anti-smoking campaigns often use shocking, humorous or informative approaches to get their message across. Is provocation the way forward to raise awareness and gain support when discussing public health issues?

Authenticity
Conscious
Italy
Healthcare
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Dove cleanses negative Facebook apps

Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.

Connectivity
Enhancement
Experience
Portugal
Healthcare
 
A teddy bear for safer sleep

People who suffer from sleep apnea – a sleep disorder characterised  by abnormal pauses in breathing – now have a new device that could help them get a better night’s sleep. Japanese scientists have developed a teddy bear shaped pillow (called Jukusi-kun) that monitors a person’s frequency of breath and blood oxygen levels. The bear then wakes them up with a “paw move” to correct their sleeping position.

Enhancement
Germany
Well Being
Healthcare