Finding support with #Boobstagram
The site Boobstagram.fr invites women to upload a picture of their breasts using the social media platform Instagram. The site aims to raise awareness about prevention of breast cancer. They’ve managed to build a fan base on Facebook and Twitter by targeting young connected people with an unconventional and irreverent message: “Showing your breasts on the internet is fine, but showing them to your doctor is better.”
Why it matters
Anti-smoking campaigns often use shocking, humorous or informative approaches to get their message across. Is provocation the way forward to raise awareness and gain support when discussing public health issues?
A 22-year-old South African developed a gel said to kill 99.9% of bacteria and can be applied directly on the skin as if it were a regular moisturizer. DryBath is the world’s first shower gel that doesn’t require water. For every sachet purchased by its corporate clients, DryBath will offer a free or subsidised sachet to its global charity partners.
This service offers sleep pods in multiple lengths of time to professionals in need of a bit of rest to help them perform and feel better.