Financial Services (105)
Finance fights poverty
Microcredit is the extension of very small loans (microloans) exclusively for women in poverty, with the goal of helping them cultivate business skills and entrepreneurship. Microcredit is a part of microfinace, which provides a wide range of financial services to the very poor.
Why it matters
Microcredit combines economically viable future growth for finance companies with a social benefit in the fight against poverty. Is this another example of how social causes can become an integral part of business practice?
Creditors are using a new tool to find out who’s worthy of credit offers and who’s not – your social networks. Banks and credit issuers are taking advantage of the personal conversations made public by sites like Facebook, Twitter, and LinkedIn. But don’t rush to change all of your privacy settings right away. Most of the information is used inform creditors of offers you would be a good candidate for, or things you might be interested in because your friends are. But it can be used as a risk-management tool. Creditors find that people with good credit attract the like, while people with poor credit are often linked to others with a similar rating.
MasterCard is hoping to improve its platform MarketPlace by integrating it within Facebook.
By inviting customers to connect to its Facebook profile, they will be able to offer personalised shopping recommendations to users. Also, customers will be able to share their activity on the platform with friends and hopefully increase the credit company’s database.