Fiat fuels sales with fixed petrol prices
The car brand Fiat has developed an interesting initiative to help their Italian consumers. Because higher and higher fuel prices may have put off potential customers from buying a new car, the carmaker is fixing petrol prices at 1 euro per litre for the next 3 years for all new Fiat customers.
Why it matters
Petrol prices in Italy are a hot topic and new car sales have taken a direct hit. Fiat is hoping that this concrete measure will allow customers to plan their spending more accurately rather than be subjected to fluctuating petrol prices. In times of financial crisis, what can brands do to help lift sales, whilst reassuring their customers that they are getting their money’s worth?
In a recent interview, the Italian Environment Minister declared that FIAT doesn’t believe in the future of the electric car because it ‘does not fall in their industrial policy’. Car manufacturers such as Audi, BMW and Toyota are investing a considerable amount of money in the development of electric cars. Naturally, this business choice by FIAT has caused quite a stir.
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