Fiat fuels sales with fixed petrol prices
The car brand Fiat has developed an interesting initiative to help their Italian consumers. Because higher and higher fuel prices may have put off potential customers from buying a new car, the carmaker is fixing petrol prices at 1 euro per litre for the next 3 years for all new Fiat customers.
Why it matters
Petrol prices in Italy are a hot topic and new car sales have taken a direct hit. Fiat is hoping that this concrete measure will allow customers to plan their spending more accurately rather than be subjected to fluctuating petrol prices. In times of financial crisis, what can brands do to help lift sales, whilst reassuring their customers that they are getting their money’s worth?
Car-sharing service Zipcar have released an iPhone application that finds and reserves cars based on your location using GPS. Not only that, but you can lock and unlock your Zipcar , and honk its horn to find it in a crowd, all with just a press of your iPhone.
Created by oil company Galp Energy, Galp Share is an online car-sharing platform allowing commuters to create a profile, outline their daily route and link-up with those travelling similar journeys. The aim is to promote the rational use of energy whilst reducing costs, traffic and pollution.