Fiat fuels sales with fixed petrol prices
The car brand Fiat has developed an interesting initiative to help their Italian consumers. Because higher and higher fuel prices may have put off potential customers from buying a new car, the carmaker is fixing petrol prices at 1 euro per litre for the next 3 years for all new Fiat customers.
Why it matters
Petrol prices in Italy are a hot topic and new car sales have taken a direct hit. Fiat is hoping that this concrete measure will allow customers to plan their spending more accurately rather than be subjected to fluctuating petrol prices. In times of financial crisis, what can brands do to help lift sales, whilst reassuring their customers that they are getting their money’s worth?
Cadillac has bolstered its JD Powers and Associate customer service rating to the rank of “Customer Service Champion,” simply by training it’s sales associates with Ritz Carlton service consultants.
Ford Spain has bottled the ‘smell of new car’ for a market that desperately craves it: buyers of second hand vehicles who miss out on a crucial part of the new car experience. Ford sprays the scent into all their used vehicles promising that their cars will feel just like new.