Feel the product online
For the launch of “Force”, its first male fragrance, Biotherm created a website called Your Force on which Internet users have to fight against water in order to calculate their force quotient. The website uses a webcam to detect movement which enables browsing on the website without a mouse, just by moving your hand. Biotherm have an iPhone application and terminals in stores that use this same concept.
Why it matters
In order to convince a young male target not engaged with traditional toiletry campaigns, Biotherm uses a deeper interactive experience, with the way the consumer interacts with the website becoming itself indicative of the product benefits. How can tactile product benefits and sensations be replicated in the online environment?
London salon Daniel Hersheson has developed a shine product that lasts long after you next wash your hair. The clear serum has been designed to impart an ‘at-home’, salon-quality shine. Apply it after shampooing, leave on for five minutes, then rinse off before applying conditioner.
The manufacturer equates the product to ‘the equivalent of applying a shiny top coat to the nails’, promising the results should last for up to five washes.
Shiseido recently took residence in Paris department store with a unique device.
The “Virtual Mirror.” It enabled customers to try the brands new makeup collection without putting it on. The virtual mirror that replicates their features and complexion perfectly.