Health & Beauty (151)
The fashion model. So yesterday.
Forever 21 is hosting eight runway shows comprised solely of holographic displays in the place of live models.
Why it matters
Many categories and their subsequent communications are defined at least partially by the conventions of the category. The buzz around the Forever 21 runway show proves that innovation and technology can give a brand the kick it needs to move the brand and the category forward without reinventing the wheel. How can you leverage new technology to breath life into the staid conventions of the categories you work in?
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