Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
Mobile apps that scan barcodes are nothing new. To date, they have mostly been used for viewing content or accessing additional information. Soon they will go further by enabling purchasing and new metrics for outdoor/print advertising.
This iPhone app from Albert Heijn, the biggest supermarket in the Netherlands, combines your shopping list with their enormous database of recipes. While browsing on the recipe finder, you can immediately put all the ingredients on your shopping list.