Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
Mobile apps that scan barcodes are nothing new. To date, they have mostly been used for viewing content or accessing additional information. Soon they will go further by enabling purchasing and new metrics for outdoor/print advertising.
The idea behind Hiroyuki Tabuchi’s concept for the Fujitsu Mobile Phone Design Award goes like this: just like a chameleon, the phone will take the same appearance as its background. Technically, this mimicry effect seems to be feasible in a few years.