DraftFcb

Telecommunications (128)

Fame's developing a life of it's own

Fame's developing a life of it's own

Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.

Why it matters

Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?

Connectivity
Netherlands
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Future design by telephone

Swiss furniture manufacturer mSHAPE are now enabling consumers to design their own tables using their mobile phones. By downloading a mobile application from the mSHAPE website  consumers can “sculpt” a computer-generated image of the table, choosing dimensions, materials and colours. These parameters are then transmitted to the computer-controlled production facility for manufacture.

 

Create
Germany
Telecommunications
 
Urban game reaches supermarkets

Scanbucks is an iPhone application that turns your supermarket into a playground. The rule is simple: scan the barcodes of the products the game asks you to find. Every time you scan a product and check-in the store, you win “scanbucks”. You can then convert them into gifts, iTunes credits, etc.

France
Experience
Telecommunications