Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
We don’t use our smartphones like we used to and telecommunication providers have struggled to let go of their old business model: making money on minutes, texts and internet usage. That’s why *Bliep, a new provider in the Netherlands, came up with a prepaid SIM card that allows you to use unlimited data and send SMS’ for €0,50 per day. Calling is slightly more expensive, but as young people don’t necessarily use their phones to make calls, its an interesting alternative for them.
If a Vodafone customer rings the call center, the new Voice Signature software will recognise the consumer by the tone of their voice. This allows for quicker and personalised customer service as well as making all transactions more secure.