Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
The Japanese brand Willcom sells mobile phones for children under 13. The Nico Heart model serves a simple function: to make and receive calls. Parents can stay in contact with their kids without worrying about them being distracted by mobile games, mobile web or ringtone mania.
By connecting to the vehicle‘s diagnostic system,“ecoRoute HD“ monitors vehicle performance and provides detailed system data. The data can be transferred from your car to your satnav or to your smartphone. It also provides fuel savings, as it gives more accurate fuel consumption data.