Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
Vodafone sponsors Holland’s answer to X Factor, The Voice of Holland, which is proving a great success on TV and online. During the live shows participants are active on social networks such as Twitter, generating 57,000 tweets per hour.
This is now is a real-time platform that shows geolocalised images uploaded to Instagram by its users. It connects people through its photos and creates a continuously changing city story. You can see what’s happening right now in Los Angeles, New York, London, Paris, Sidney, Las Vegas, Sao Paulo, Stockholm, Tokyo and “around the world” at any given time.