Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
Beheard.ae is a new site hosted by AE mobile phone operator DU, where visitors can complete online surveys and voice their opinions about a range of current issues, ranging from the global crisis to job security.
What’s the one thing people don’t leave home without? Their mobile phones. CardMobili is a mobile phone that contains digital versions of all of your loyalty cards. This provides a new way of sharing promotions with consumers as well creating more opportunity for personalised communications. Cardmobili makes loyalty cards accessible anytime, anywhere in the world.