Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
T-Mobile introduced their new product ‘relax’ by letting a real consumer show the benefit of the new product. Contract minutes within a ‘Relax’ contract don’t expire after a month but continue to be valid. T-Mobile started a campaign in which a consumer was asked what he would do with all these extra call minutes. He decided he really wanted to replay his championship soccer match of 15 years ago. The campaign showed how he organized the game and called all his old teammates plus the opponent’s team.
Pepsi Loot is a new location-based mobile app that claims to be the first to have a loyalty program associated with it. People who have the app (available for iPhone and iPod Touch) can check into to any of Pepsi’s 200,000 QSR locations that serve Pepsi, called “Pop Spots”. Users earn rewards when they check in, like a free song download after three stops. The app also presents a CRM opportunity for restaurants, who can target users based on their location, and send mobile offers like free Pepsi with food purchases.