Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
Turkcell is the first turkish band to use advergaming within a cinema environment. Audiences move their bodies to control the game, acting like a human joy stick.
A new wireless technology, Near Field Communication, enables devices to communicate across short distances. NFC will transform mobile devices into digital wallets, replacing everything from credit cards to bus passes, whilst simultaneously exchanging peer-to-peer data, evolving barcode scanning and geo location check ins.