Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
Online newspaper ELPAÍS.com has launched an iPhone application that allows readers to read articles, photos and videos from ELPAÍS in a format created especially for the device. ELPAÍS.com is the first online Spanish media to launch such an application.
Scanbucks is an iPhone application that turns your supermarket into a playground. The rule is simple: scan the barcodes of the products the game asks you to find. Every time you scan a product and check-in the store, you win “scanbucks”. You can then convert them into gifts, iTunes credits, etc.