DraftFcb

Telecommunications (128)

Fame's developing a life of it's own

Fame's developing a life of it's own

Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.

Why it matters

Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?

Connectivity
Netherlands
Telecommunications
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Connect to free WiFi in a NYC phone booth

New York City’s Department of Information Technology & Telecommunications is providing free WiFi to passers-by through the city’s 12,000 phone booths. The whole installation and maintenance is being paid for by an advertiser who provides the ads on the booths.
 

Connectivity
Enhancement
Instant Gratification
Portugal
Telecommunications
 
Google goggles

Project Glass has been in the works for several months at Google. With a minimalist design, the glasses have a partly-transparent video screen that streams data in front of your right eye. The prototype displays information in smartphone-like format. It’s hands free and it interacts with online data via natural language voice commands.
 

Connectivity
Experience
Italy
Telecommunications