Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
Swiss furniture manufacturer mSHAPE are now enabling consumers to design their own tables using their mobile phones. By downloading a mobile application from the mSHAPE website consumers can “sculpt” a computer-generated image of the table, choosing dimensions, materials and colours. These parameters are then transmitted to the computer-controlled production facility for manufacture.
Before the broadcasting of the famous movie “Bienvenue chez les ch’tis” on a national channel, Google advertised its search engine in a contextualized way. While the movie is about the northern region of France, the Google ad takes place in the local scenery of the film.