Fame's developing a life of it's own
Enjoy sharing your photos with your friends? Imagine sharing them with the entire nation. Mobypicture – based in the Netherlands – welcomes your uploaded photos and publishes their favourites in a free national newspaper the very next day.
Why it matters
Andy Warhol was right, fifteen minutes of fame has become widely accessible. Not satisfied with reading the news, people today want to be the news. Is this further proof that marketers are losing control over content and should accept rather than worry about it?
This fall a parking system called Trafficpass will be introduced in the Austrian market. Trafficpass provides a cash-free and ticket-free paying solution that allows people to have pre-paid accounts, which are debited whenever they park in selected car parks. This means consumers no longer have to worry about having the right change on them when they need to park.
“Vodafone Village” will be the new innovative, eco-technological Vodafone headquarters in Milan. Solar energy panels, advanced cement that kills pollutants in the air and expansive windows to maximise natural light will all contribute to reducing Vodafone’s environmental impact.