Media & Entertainment (173)
Facebook and mobile manufacturer HTC have paired up to design and launch a new smart ‘social’ phone.
Why it matters
Internet use on mobile and average time spent on social networks keep growing year on year. The idea of pairing social and mobile seems like a natural combination, but what other digital applications could we pair up to make access simpler and more convenient?
The new Axe Excite (Lynx in the UK) campaign was brought to life digitally by locking the Axe angels from the Axe Excite TVC and filming them for two weeks in a specially designed Heaven On Earth house. Consumers were able to see more content (featured exclusively online) if they stayed on the website for longer, provided a product code or if they shared the website via social networks.
Dutch foundation Skyway is busy spreading its famous ‘Sencity‘ party events all over the world. These popular parties bring deaf and hearing people together – through top performance musicians, vibrating dance-floors, aroma and visual-jockeys, sign-dancers and even sign-rappers.