Business Services (81)
Faceblood
“Socialblood” uses Facebook to connect people of the same blood type, facilitating blood donations in emergency situations.
Why it matters
Is this a brand new way of using the most popular social network in the world to make it really socially relevant? What if brands used their social popularity to the greater good? Would brands grow in advocacy along with awareness?
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Online platform Joy de Vivre was launched to connect start-up businesses with innovative ideas and investors. New product ideas are introduced on the website, with the aim of attracting enough investors to start the production of a new product.
Selling B2B solutions doesn’t always imply a straight B2B advertising strategy. To sell its business services, JuneTwentyFirst, a French advertising agency, has begun a campaign characteristic of the B2C sector: a massive teaser campaign in Paris, driving people to a website that invites open debate on the value of entrepreneurship.
