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Travel & Tourism (131)

Face on your case

Face on your case

“Casetagram” is a phone application that lets you create a personalised iPhone case with photos you shot with Instagram.

Why it matters

Pictures are memories of places we have been to and people we’ve met along the way. Is adding a layer of memories the right emotional leverage to differentiate widespread products like iPhones, making them ‘personal’ rather than ‘common’?

Travel & Tourism
Enhancement
Significance
Italy
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