For the first time in Turkey, an eye hospital is giving patients instant online access to personalised advice and information. With World Eye Center’s chat service, it’s possible to connect to its corporate website at any time of day or night and click on “CHAT NOW” to ask questions about eye health.
Why it matters
Online services are increasingly replicating the human relationship reserved for face-to-face contact, but with the benefit of 24/7 access. Is the health industry another industry where online personal assistance will start rivalling the traditional service touch points?
Smilepod is a walk-in hygienists, providing high-quality professional dental care without the hassle of having to make an appointment. Based in London’s Covent Garden, they offer competitively-priced treatments such as teeth whitening and 15-minute consultations.
A Firefox app that removes your Facebook’s timeline content for one day. The app was developed by Ogilvy Brussels to mark the World Alzheimer’s Day. Everything is removed from your personal page; pictures, posts, friends and is replaced by a thought provoking message: ‘Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality.’