For the first time in Turkey, an eye hospital is giving patients instant online access to personalised advice and information. With World Eye Center’s chat service, it’s possible to connect to its corporate website at any time of day or night and click on “CHAT NOW” to ask questions about eye health.
Why it matters
Online services are increasingly replicating the human relationship reserved for face-to-face contact, but with the benefit of 24/7 access. Is the health industry another industry where online personal assistance will start rivalling the traditional service touch points?
By using state-of-the-art morphing technology, health researchers are able to produce images of how smokers may look in the future if they continue to smoke, highlighting increased wrinkles and poorer skin complexion. The majority of participants to date have said they will quit smoking as a direct consequence of seeing the impact on their appearance.
Elidor/Sunsilk has worked with seven professional hair experts to launch a series of new hair care ranges.
Each hair “issue“ variant links to an "expert” with the relevant specialist hair knowledge. For example,
Dr Francesca Fusco, a New York dermatologist, co-created “hairfall” a hair loss variant for the brand.