DraftFcb

Healthcare (90)

Eye-phone

Eye-phone

For the first time in Turkey, an eye hospital is giving patients instant online access to personalised advice and information. With World Eye Center’s chat service, it’s possible to connect to its corporate website at any time of day or night and click on “CHAT NOW” to ask questions about eye health.  

Why it matters

Online services are increasingly replicating the human relationship reserved for face-to-face contact, but with the benefit of 24/7 access. Is the health industry another industry where online personal assistance will start rivalling the traditional service touch points?  
 

Connectivity
Healthcare
Turkey
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

World's first iron-on deodorant

“Odegon Iron-On Fabric Tags“ are an inert, non-allergenic, odourless, base neutral, environmentally friendly solution to body odour. Ironed onto the underarm of your clothing they give longlasting odour protection.

Austria
Well Being
Healthcare
 
More than a bosom buddy

The Department of Health of Chile launched a new breast cancer prevention campaign named “Por amor a las tetas” (For the love of boobs).


The idea’s originality isn’t based on the campaign’s name; it’s on its target. The online and TV campaigns are targeted to men, not women – the usual target. Using the claim “if we like them so much we have to take care of them”, the idea is to make men aware of breast cancer and ultimately encourage their other halves to do preventative tests. 
 

Conscious
Well Being
Healthcare
Spain