For the first time in Turkey, an eye hospital is giving patients instant online access to personalised advice and information. With World Eye Center’s chat service, it’s possible to connect to its corporate website at any time of day or night and click on “CHAT NOW” to ask questions about eye health.
Why it matters
Online services are increasingly replicating the human relationship reserved for face-to-face contact, but with the benefit of 24/7 access. Is the health industry another industry where online personal assistance will start rivalling the traditional service touch points?
A new t-shirt can fix your posture; this tension-sensitive shirt notifies the wearer with a small vibration if it detects a slouched position.
Personal care brand Dove launched a new app that allows you to replace Facebook ads and sponsored stories with compliments and women-empowering quotes.