For the first time in Turkey, an eye hospital is giving patients instant online access to personalised advice and information. With World Eye Center’s chat service, it’s possible to connect to its corporate website at any time of day or night and click on “CHAT NOW” to ask questions about eye health.
Why it matters
Online services are increasingly replicating the human relationship reserved for face-to-face contact, but with the benefit of 24/7 access. Is the health industry another industry where online personal assistance will start rivalling the traditional service touch points?
A 22-year-old South African developed a gel said to kill 99.9% of bacteria and can be applied directly on the skin as if it were a regular moisturizer. DryBath is the world’s first shower gel that doesn’t require water. For every sachet purchased by its corporate clients, DryBath will offer a free or subsidised sachet to its global charity partners.
Reebok have taken their EasyTone shoe concept to clothes. They have released tops and trousers that create resistance with every move, giving them the same toning capabilities.