DraftFcb

Healthcare (90)

Eye-phone

Eye-phone

For the first time in Turkey, an eye hospital is giving patients instant online access to personalised advice and information. With World Eye Center’s chat service, it’s possible to connect to its corporate website at any time of day or night and click on “CHAT NOW” to ask questions about eye health.  

Why it matters

Online services are increasingly replicating the human relationship reserved for face-to-face contact, but with the benefit of 24/7 access. Is the health industry another industry where online personal assistance will start rivalling the traditional service touch points?  
 

Connectivity
Healthcare
Turkey
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Pins and needles DIY

The New York College of Health Professions has created a wirelessly-controlled wearable skin patch that is able to deliver acupuncture-like treatment on demand.


People can already buy adhesive patches that relieve aches by putting pressure on acupuncture points. However this new patch uses electrical currents to provide stimulation triggered whether by touching it, through a wireless remote control or by scheduling pre-determined electrical pulses. The new device is meant to alleviate pain between acupuncture visits with a therapist.

Enhancement
Instant Gratification
Well Being
Healthcare
Spain
 
Apply and go hair mask

Garnier has launched a new range of instantly melting hair masks for different hair types. It’s an innovation in the Hair Care market, which nourishes like a deep conditioning mask, but has instantaneous effects without the need to leave in and develop.

Instant Gratification
Healthcare
Russia