DraftFcb

Social Cause (141)

The everyone economy: community ideas for growth

The everyone economy: community ideas for growth

In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort  and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.

Why it matters

Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
 

Significance
Social Cause
United Kingdom
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Banker blogging

BNP Paribas is the first French bank to create a social blogging platform featuring the latest news on innovative social projects and charity organizations. The interactive page is to be fuelled by BNP Paribas clients and partners wanting to highlight their views and advocate for what they believe in this sector.

France
Experience
Significance
Social Cause
 
Nurturing talent for your business

Studies show that social mobility in Germany depends largely on socio-economic heritage - not on intelligence. To change this, university students started an initiative called “Rock your life” which organizes one-to-one relations in which undergraduate students coach younger pupils from secondary modern schools and deprived areas.

Connectivity
Conscious
Germany
Significance
Social Cause