Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
Between the 15 of January and the 27 of February Max Havellar organizes an operation called Change labels. In order to sensitise people to the fact that fair trade doesn’t only concern food but also clothes, the brand asked Parisians to cut the labels off their clothes and to post them on a board.
Online game creator, Zynga, has partnered with Save the Children to provide various (in-game) methods for users to donate to the quake and tsunami victims in Japan. Farmville users can purchase a Daikon Radish, Frontierville users can purchase a Kobe Cow, and Café World users can buy Japanese decorations, all of which give 100% of the proceeds to Save the Children and their efforts.