Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
The daily newspaper, 7Days, announced that they were going to include bags in their issues for one day, in order for consumers to begin collecting paper for recycling. Every month consumers are to hand over their bags to the Emirates Environmental Group [EEG] and a tree will be planted upon the delivery of bags containing 60 kg or more of paper. Lastly, a code will be handed to consumers and upon entering it on the website, www.mytreeindubai.com, consumers can regularly check on their tree’s growth progress.
The One Euro Movement asks people to donate just one Euro each to go towards a variety of causes within the economy, health, the environment, culture and education. Every month, the money raised (as much as the number of members) will be given to a cause chosen by the donors who can vote online for their favourite recipient.