Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
To raise awareness around the extinction of the tiger, the WWF have used augmented reality technology to create a range of t-shirts that allow the wearer to experience the fear of being hunted. When viewed through a web cam images of wounds are super imposed onto the garment.
Psychologists have launched a website to cheer up Britain. The experts are seeking to raise happiness on a national level by encouraging 10,000 people to take part in an online experiment. By trying out one of four mood-boosting techniques over a period of 5 days, they hope Brits will feel happier and spread their good mood.