Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
“Honest by” is a fashion brand that sells its range with complete transparency about its supply chain, products and pricing. They believe that customers should be given the opportunity to shop with complete awareness of what they are buying.
The non-profit organisation African Angel recently displayed a billboard in Dusseldorf of an African boy in a village. By scratching the board with a coin, a new picture was revealed showing how donations could change his life.