Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
French shampoo brand Dop has created an operation to clean the French beach of Oleron. Named “Adopt a piece of trash”, it invites people to virtually pick up a piece of trash and adopt it , with the possibility to display it on Facebook. The adoption was simple, quick and funny. For each kilogram of virtual trash picked up, the brand gave 5 euros to a NGO to really clean the beach.
UNICEF has created, a game available on Facebook that allows users to build a virtual school that UNICEF will then make a reality in Zambia. The project is in collaboration with ING DIRECT, which will donate 20.000€. To participate Facebook users just have to access the application, log in and explore the virtual school and information about the project, make donations through credit cards, PayPal or by sending an SMS, and invite friends to join the construction.