Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
Choose Change ATMs are a soon-to-launch NYC initiative that provides consumers a convenient way to give back to their favorite charitable cause. When using any of these ATMS, $1 of the $2 fee goes to your charity of choice. Retailers featuring these ATMS also benefit from branding themselves as socially responsible.
Method, an environmentally friendly cleaning products company, has developed the world’s first bottle made from plastic recovered from our oceans. Method is hoping to raise awareness of the importance of using recycled plastics and protecting our oceans.