Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
The campaign “Tapa Solidària” aims to raise funds for the NGO “Casal dels Infants” which helps children, youth and families in Barcelona living in poverty and exclusion. Sponsored by Albert and Ferran Adria, a total of 58 restaurants (tapasolidaria.org) are supporting the campaign. In each restaurant, one tapa will be chosen as the Solidarity Tapa. For each one sold, 50 cents will be donated to the campaign.
“A tram called healthiness” is an initiative developed by pharmaceutical company Takeda Italia with the support of the city of Milan, featuring a tram which tours the city, offering interested parties a free, on-board health check.