Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
The latest buzz in the world of Parisian fashion is new concept store Merci. The store is located over three floors in a stylish warehouse-come-loft apartment and sells vintage and the previous season’s clothing along with jewellery and furniture. Goods are donated by brands, designers and celebrities, with all profits going to a children’s charity in Madagascar. Merci is being heralded as the first ‘luxury’ charity shop.
Nenuco (children's 'cologne') has developed a promotion with a very interesting prize: a lifetime's education. You just have to buy any Nenuco product and you'll be in with a chance to win your child's education for free (€400 per month for 14 years).