Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
Ben & Jerry’s has set up Give It Forward, a site where people bid for products or services with other products or services. People trade a huge range of things form 1 hour cuddles with their pets to free admission at gigs.
“Shade Parade” is Chanel’s new nail polish campaign. It lets manicured fingers show off the product on a catwalk to the sound of the old classic “Little Bitty Pretty One”.