Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
The Dutch branch Malaria No More has created an outdoor advertising campaign with real malaria mosquitoes flying inside the sealed poster to raise awareness for the fight against malaria.
“Tetra Pak” and the Austrian magazine “Woman” have launched a campaign to highlight the importance of our environment. Austrians can collect their “Tetra Pak”-packages, put them into eco-boxes with a campaign-sticker and bring it to the post office (at no cost). For each eco-box filled, a tree will be planted in Austria.