Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
British retailer John Lewis has created a modern-day version of the Second World War guide, ‘Make Do and Mend’. It contains tips on how to live thriftily through times of recession. The guide provides advice on how consumers can get the best use out of everyday household items and appliances – for example, how to prolong the life of your iPod.
LACOSTE, the fashion brand known for its iconic crocodile logo, is participating in the ‘Save Your Logo’ campaign which encourages brands to help protect and preserve the very animals that represent them.