Social Cause (141)
The everyone economy: community ideas for growth
In Ireland, a new initiative called the Ideas Campaign is drawing upon public and collective innovation in order to solicit ideas for economic recovery. 19 key areas including manufacturing, technology, construction, retail and education are being addressed. The campaign is an independent and non-political effort and coordinators will use the ideas to deliver an action plan to government. In just the first five days more than 1,200 proposals were submitted.
Why it matters
Collaboration and consumer input have long been harnessed by brands to make their customers feel significant. This biggest brand of all, the Government, have rarely taken this need and acted on it. With consumers acting on their desire to have their say – and have it heard, could an open government become more of a reality?
To underline the fact that more than 10,000 children worldwide are dying from malnutrition everyday, Action contre la faim has created a giant symbolic banquet of 10,000 empty plates placed beneath the Eiffel Tower.
Hipp has launched a fund raising project that showcases art works produced by babies and their families. The art works are sold in order to raise money for a school for mentally handicapped children.