Financial Services (105)
Everyday content for an everyday brand
ING Direct has entered into a partnership with Yahoo to create a new content channel on finance. Accessible via the homepage, “Monnaie Time”, the channel delivers exclusive articles and solutions to common financial questions and concerns.
Why it matters
Anchored into everyday life (thanks to Yahoo), this service has the potential to reverse the sometimes distant and corporate image of banking. Will we see other branded content channels spring up online as other financial brands attempt their own version?
The Gitanjali Group has set up a vending machine in an Indian luxury shopping mall that dispenses jewelry made from gold and diamonds. The products are sold at a retail price ranging between $US200 – 600.
Rostelecom launched new payment and information service machines in Russia. They are meant to help people obtain information about taxes, fees, public services, government regulation as well as provide immediate payments. The device will also be used as advertising space.