DraftFcb

Financial Services (105)

Everyday content for an everyday brand

Everyday content for an everyday brand

ING Direct has entered into a partnership with Yahoo to create a new content channel on finance. Accessible via the homepage, “Monnaie Time”, the channel delivers exclusive articles and solutions to common financial questions and concerns.

Why it matters

Anchored into everyday life (thanks to Yahoo), this service has the potential to reverse the sometimes distant and corporate image of banking. Will we see other branded content channels spring up online as other financial brands attempt their own version?

France
Enhancement
Financial Services
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Business-like banking fits the bill

E-billing (www.e-rechnung.at) is a new service provided by PostFinance (Yellowbill) and the Swiss banks (Paynet) that gives consumers complete control over bill payments by adopting an online invoicing system. Invoices appear in the consumer’s e-billing mailbox and can be checked and modified before releasing payment. If you are not completely happy with the invoice it can be declined.

Austria
Fear
Financial Services
 
Blood money

Vein authentication is only commonly used in high security areas – now Hitachi and Coca Cola plan to introduce this technology for the use of consumers as well. People will be able to pay for their drinks at vending machines with nothing but their fingertip, with the amount of money being withdrawn automatically from their bank account.

Fear
Germany
Instant Gratification
Financial Services