Financial Services (105)
Everyday content for an everyday brand
ING Direct has entered into a partnership with Yahoo to create a new content channel on finance. Accessible via the homepage, “Monnaie Time”, the channel delivers exclusive articles and solutions to common financial questions and concerns.
Why it matters
Anchored into everyday life (thanks to Yahoo), this service has the potential to reverse the sometimes distant and corporate image of banking. Will we see other branded content channels spring up online as other financial brands attempt their own version?
Kiva is the Facebook of investments, enabling individuals to lend to an entrepreneur across the globe. Lenders browse loan requests with the ability to fund as little as $25. Kiva is creating a global community of entrepreneurial investors expressing support and encouragement for start-ups.
The US bank Citibank has developed a smartphone app which enables clients to block their credit card with their smartphone in case of loss. They can also unblock their card if it turns out not to be lost.