Financial Services (105)
Everyday content for an everyday brand
ING Direct has entered into a partnership with Yahoo to create a new content channel on finance. Accessible via the homepage, “Monnaie Time”, the channel delivers exclusive articles and solutions to common financial questions and concerns.
Why it matters
Anchored into everyday life (thanks to Yahoo), this service has the potential to reverse the sometimes distant and corporate image of banking. Will we see other branded content channels spring up online as other financial brands attempt their own version?
Rising from the ashes of the traditional banking industry in America, Kasasa (BancVue) is a website that offers customers savings and current accounts with a personal twist. In addition to the cashback and automatic savings plans commonly seen in the major banks, Kasasa has paired with less traditional partners such as charitable foundations and iTunes to give their customers a choice in what they do with their money. For example, the Giving account automatically donates high interest and a per-debit-transaction to your choice of one of 5 charities. The iTunes account comes with a number of free iTunes downloads per month.
German economic scientists have set up an online platform called ‘TweetTrader’ that helps analyze stock and market information provided by tweets on Twitter. It aims at predicting market outcomes by using textual analysis filters and specific algorithms.