Financial Services (105)
Everyday content for an everyday brand
ING Direct has entered into a partnership with Yahoo to create a new content channel on finance. Accessible via the homepage, “Monnaie Time”, the channel delivers exclusive articles and solutions to common financial questions and concerns.
Why it matters
Anchored into everyday life (thanks to Yahoo), this service has the potential to reverse the sometimes distant and corporate image of banking. Will we see other branded content channels spring up online as other financial brands attempt their own version?
Portugal’s biggest real estate agency Bolsa de Permuta’s Re/Max have launched a stock exchange where consumers looking to sell their houses can swap properties with others looking to move.
From April 30th to May 14th, Visa has organized a private sale for its premium clients. Owners of a Visa Premier card were offered discounts and specific offers in eight major retailing brands such as Sephora or Petit Bateau.