Food & Drink (160)
Every drink, but a Perrier
“Mixology” by Perrier is a way for the brand to keep its reputation alive and being the top choice mixer for the most famous cocktails in the world. They offer a collection of recipes to enhance the taste of drinks.
Why it matters
The historical brand has found a way to associate itself with an array of different flavours, going beyond it’s original taste. Should brands find as many applications as possible for the use of their product to make them relevant to as many people as possible - at the risk of losing some of the brand image?
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