Erotic health care
Journalists in Sweden have noted an upcoming health and beauty segment – erotic health care. Viamax operates under the philosophy that sex is good for your health. The organic products are based on aphrodisiac herbs used for thousands of years. They offer benefits of smoother skin, reduced stress, deeper sleep and improved mood.
Why it matters
Viamax has moved erotic products out of underground sex shops into health and cosmetic boutiques. Can a recipe of organic ingredients, stylish packaging and a healthy philosophy shift people’s perceptions of an entire category?
By using state-of-the-art morphing technology, health researchers are able to produce images of how smokers may look in the future if they continue to smoke, highlighting increased wrinkles and poorer skin complexion. The majority of participants to date have said they will quit smoking as a direct consequence of seeing the impact on their appearance.
The unexpected Moscow smog became a real horror for citizens recently. Everyone began to buy face-masks, causing a shortage in stores. A weekly magazine was quick to respond by selling every issue with a free mask, greatly increasing sales.