Erotic health care
Journalists in Sweden have noted an upcoming health and beauty segment – erotic health care. Viamax operates under the philosophy that sex is good for your health. The organic products are based on aphrodisiac herbs used for thousands of years. They offer benefits of smoother skin, reduced stress, deeper sleep and improved mood.
Why it matters
Viamax has moved erotic products out of underground sex shops into health and cosmetic boutiques. Can a recipe of organic ingredients, stylish packaging and a healthy philosophy shift people’s perceptions of an entire category?
GoodGuide is an application available for Android and iPhone that decodes barcodes and complicated scientific formulae to reveal the ‘goodness’ of the product. GoodGuide helps consumers identify whether their brand meets personal standards set by them on criteria ranging from health and safety to environment protection and social involvement.
German scientists developed an intelligent medicine cabinet that controls contents, regulates intake of medicines and checks intolerances towards ingredients. It works with a microchip that saves a patient’s personal data. The user also gets recommendations about their drug intake from an integrated voice output.