Erotic health care
Journalists in Sweden have noted an upcoming health and beauty segment – erotic health care. Viamax operates under the philosophy that sex is good for your health. The organic products are based on aphrodisiac herbs used for thousands of years. They offer benefits of smoother skin, reduced stress, deeper sleep and improved mood.
Why it matters
Viamax has moved erotic products out of underground sex shops into health and cosmetic boutiques. Can a recipe of organic ingredients, stylish packaging and a healthy philosophy shift people’s perceptions of an entire category?
Yves Rocher (cosmetics company) and Gullon (biscuits company) have joined forces to take care of their consumers through the “healthy life” program. When you buy a DietNature product (sugar free products) you will find on the promotion boxes a voucher for a free Body Exfoliation in Ives Rocher shops. Furthermore the client will obtain a 50% discount in products of the catalogue.
Australian researchers have developed a fragrance for rooms and clothes which reduces stress and makes people generally happier. The spray contains chemicals from freshly chopped grass and it affects special areas of the brain which control emotions and memory.