Erotic health care
Journalists in Sweden have noted an upcoming health and beauty segment – erotic health care. Viamax operates under the philosophy that sex is good for your health. The organic products are based on aphrodisiac herbs used for thousands of years. They offer benefits of smoother skin, reduced stress, deeper sleep and improved mood.
Why it matters
Viamax has moved erotic products out of underground sex shops into health and cosmetic boutiques. Can a recipe of organic ingredients, stylish packaging and a healthy philosophy shift people’s perceptions of an entire category?
A new sauna has been launched which removes the existing obstacles that those with mobility difficulties face. Each sauna can be personalised according to each consumer’s needs. Bigger doors, lower benches and rigid grips all aim to make things easier.
Smilepod is a walk-in hygienists, providing high-quality professional dental care without the hassle of having to make an appointment. Based in London’s Covent Garden, they offer competitively-priced treatments such as teeth whitening and 15-minute consultations.