DraftFcb

Fashion & Design (176)

Entertaining catalogues

Entertaining catalogues

The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.

Why it matters

Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?

France
Enhancement
Fashion & Design
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Designer tents for the great outdoors

Field Candy tents offer limited-edition tent designs that bring creativity and colour to the typically boring, camouflaged camping scene. 

Create
Fashion & Design
United States
 
Fashion sponsors everyday people

Piazza Italia is an Italian fashion brand that has chosen to use ‘real people’ in their latest ad campaign. With the tagline “Sponsor of everyday people”, they have turned away from traditional models and instead highlight people who could be considered role models in their communities.
 

Conscious
Fashion & Design
Italy