DraftFcb

Fashion & Design (176)

Entertaining catalogues

Entertaining catalogues

The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.

Why it matters

Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?

France
Enhancement
Fashion & Design
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Cork makes a buoyant return

We often associate cork with wine. But the Portuguese company AHUA is using the material for what was one of its original purposes: buoyancy. The company makes and sells thin surfboards and handplanes (surfboards for hands) made of light and eco-friendly cork. The project was funded thanks to an entrepreneurship prize and crowd funding website Massivemov.

Authenticity
Create
Fashion & Design
Portugal
 
Patagonia and eBay find common thread

eBay and Patagonia have partnered to launch the Common Threads Initiative store  - a virtual marketplace for people to buy and sell used Patagonia gear on eBay. The co-branded online store aims to make the products more sustainable by extending and closing the loop on the product’s life cycle.
 

 

Israel
Authenticity
Connectivity
One World
Significance
Fashion & Design