Fashion & Design (176)
The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.
Why it matters
Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?
Piazza Italia is an Italian fashion brand that has chosen to use ‘real people’ in their latest ad campaign. With the tagline “Sponsor of everyday people”, they have turned away from traditional models and instead highlight people who could be considered role models in their communities.
Luxury lingerie label Bordelle has launched a members-only online shop to give customers the chance to access a personalised service. Registered clients can not only purchase garments from the latest collection, but also made-to-order pieces and even sold out items. Registration was open to everyone during the summer, but membership is now only available by invitation from an existing member.