Fashion & Design (176)

Entertaining catalogues

Entertaining catalogues

The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.

Why it matters

Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?

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