Fashion & Design (176)
The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.
Why it matters
Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?
The latest wave of GenYers and Millennials getting hitched are reevaluating the pomp and circumstance around their Big Day. Traditional notions around a big wedding are being downscaled into intimate gatherings and low-key celebrations. This sentiment is reflected in bridal fashions and influencer sites. Starter rings, promise bands and grandma’s vintage jewelry have all become meaningful alternative options in lieu of the standard engagement ring, while women are looking to cocktail attire and easy gowns that can be re-worn and repurposed beyond their day in white.
Longchamp has launched a Facebook application where fans can create their own version of the iconic bag “Le Pliage”. Simply choose your model, handle, colour and personalize it. Once designed, it can easily be ordered all through Facebook. Also, a picture is immediately posted onto your Facebook wall.