DraftFcb

Fashion & Design (176)

Entertaining catalogues

Entertaining catalogues

The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.

Why it matters

Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?

France
Enhancement
Fashion & Design
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Pack your bag and go.. with style!

“City Guide 2011” by Louis Vuitton are a series of rich city guides that contain more than 7000 unexpected destinations.

Connectivity
One World
Fashion & Design
Italy
 
Fashionalism: the changing face of global brands

Global power brands ‘Seven for Mankind’ and ‘Graniph’ have both launched Arabic Edition products in the form of Jeans and T-shirts respectively.

Well Being
Fashion & Design
United Arab Emirates