DraftFcb

Fashion & Design (176)

Entertaining catalogues

Entertaining catalogues

The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.

Why it matters

Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?

France
Enhancement
Fashion & Design
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Neon surfing

A video, created by Strongbow Australia, shows a group of surfers riding waves with neon boards and wetsuits. The modified outfits allow the group to surf in the darkness and at night.

Create
Experience
Germany
Fashion & Design
 
Biodegradable watches

“Patch” is the first eco-friendly and ultra-light biodegradable paper watch in the world, created by Altanus.

Conscious
Fashion & Design
Italy