Fashion & Design (176)
The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.
Why it matters
Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?
At first it is both a cradle for baby, and a rocking-chair for parents, combined into one. As the child grows the cradle can be rotated 180° and turns into a children's bed with a length of 140 cm.
Concept store Fitting Forward in Hamburg, Germany sells fashion in a different way – by telling a story around it. Customers are not offered the classic seasonal fashion collection but a story-based collection with names such as 'Darwin's World' or 'Tingeltangel - A Honky-Tonk-Stroll down the whoopee'. A new collection is offered every two months.