Fashion & Design (176)
The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.
Why it matters
Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?
Victoria’s Secret set up nine pairs of wings through out New York City, inviting women in the city to pose as Victoria’s Secret angels. Women can upload pictures taken with the wings worn by models like Heidi Klum to Victoria’s Secret’s facebook page and share with friends.
Corque is a Portuguese company that promotes eco-efficient and sustainable methods of production and consumption, focusing on designing exclusive and differentiated objects made from cork.