Fashion & Design (176)
The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.
Why it matters
Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?
Pepsi has designed a petroleum-free plastic bottle for use with its soft drinks line. The bottle is made from raw materials such as switch grass, pine bark and corn husks that are converted into a plastic material to create the bottles.
“Chicco Black Label” is a limited edition baby buggy by Chicco, which combines elegance with practicality. The brand takes a new angle on the baby market taking the ‘pure’ idea of motherhood and placing it firmly in the harder edge of the fashion and design world. Symbolised by their transformation of snow white into black.