Fashion & Design (176)
The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.
Why it matters
Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?
The designer Garth Britzman has used plastic bottles to create a cover for a parking space. To give it a bit of colour, he added dyed liquid to the bottles to produce a specific design.
Scotch – the famous adhesive producer – has launched a shoe-shaped tape holder. Simple, cheap and funny, it’s the perfect sticky tape holder for fashionistas.