Fashion & Design (176)
The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.
Why it matters
Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?
A new military-inspired furniture collection has been designed to reflect the modern-day conflicts affecting so many of us around the world. The collection includes vases made from bomb shells, ashtrays made from spent bullets and sofas designed to look like dugouts.
Foot Locker has launched Sneakerpedia, a website that they hope will grow to become the world’s largest consumer-generated content archive for sneakers. Sneakerpedia will provide a place for sneaker-obsessed to upload and tag photographs of their rarest sneakers, which are then categorised by brand, lining, materials, stitching and celebrity-endorser.