Fashion & Design (176)
The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.
Why it matters
Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?
Sweat Shop is a "cafe couture", a new creative concept situated near hotspot canal St Martin in Paris. Imagine 10 work stations equipped with 10 SINGER sewing machines and one central communal table. 5 courses are being offered every week to help people perfect their knitting and sewing skills.
‘Pre-Show Diaries’ is a video online series, streaming live backstage footage daily from Dolce & Gabbana’s collection before Milan’s Fashion Week show.