Fashion & Design (176)
The French retailer Auchan has launched a new promotion concept. It’s catalogue has been enriched with at least 10 music videos illustrating online promotions. Each of the videos use a different music genre, with some of the song’s lyrics adapted to the products.
Why it matters
Product catalogues are now becoming pieces of entertainment in their own right. Will we soon see music videos, games and other forms of entertainment enter every element of the shopping experience?
In an exhibition about contemporary fashion, the Musée des Arts Décoratifs in Paris has displayed several of Reebok’s most famous pair of shoes. The shoes, designed by famous designers such as Chanel, were clearly highlighted in the exhibition. Moreover, fans were able for one day to try the brand’s new pair of shoes inside the museum.
Fashion makers CLOT (HK) and Head Porter (JP)have reworked the low priced red-white-blue bag by incorporating the design for their range of luxury bags.