Enter the mom cave
The ‘mental health regime’ is the newest thing in the pursuit of a healthy lifestyle. In line with this, women are transforming spaces in their homes to create sanctuaries or areas to call their own, often referred to as ‘Mom Caves.’ The contents and designs of the room vary; the only requirement is that they reflect `mom’s hobbies, interests and create a comforting cocoon.
Why it matters
Moms are used to making sacrifices for their families. It goes with the territory. But, they are also learning that to be selfless sometimes you need to be a little bit selfish. Buying products specifically to create these special hideaways speaks to an emerging attitude: moms want not only to express themselves, but are also taking the time (and money) to put themselves first. Will we see a change in health and beauty brands communications to women that acknowledge the mom cave attitude?
Rent-a-Fun is a small bike rental company that has repositioned its offering from tourism to health. The idea came from a local baker who used Rent-a-Fun for half and hours exercise cycling in Lisbon. There is no gym membership or other hidden costs besides the €3.50 for a class of 45 to 60 minutes – that includes the bicycles, necessary equipment and a nutrition consultation.
The researchers of the Fraunhofer Institute for Interfacial Engineering & Biotechnology in Stuttgart can now engineer medical human tissue and organs for transplants on an industrial level. The lab plans to produce 5,000 coin sized discs of tissue per month at €50 each.