DraftFcb

Healthcare (90)

Enter the mom cave

Enter the mom cave

The ‘mental health regime’ is the newest thing in the pursuit of a healthy lifestyle. In line with this, women are transforming spaces in their homes to create sanctuaries or areas to call their own, often referred to as ‘Mom Caves.’ The contents and designs of the room vary; the only requirement is that they reflect `mom’s hobbies, interests and create a comforting cocoon.

Why it matters

Moms are used to making sacrifices for their families. It goes with the territory. But, they are also learning that to be selfless sometimes you need to be a little bit selfish. Buying products specifically to create these special hideaways speaks to an emerging attitude: moms want not only to express themselves, but are also taking the time (and money) to put themselves first. Will we see a change in health and beauty brands communications to women that acknowledge the mom cave attitude?

Escape
Well Being
Healthcare
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Skin map

Researchers from the University of Michigan Health System have developed an app that allows users to screen themselves for skin cancer by using their mobile phones. The app, UMSkinCheck provides a step-by-step guide asking users to take a series of 23 pictures from different parts of their body. The photos provide a baseline for future comparisons that allows users to monitor changes to a skin lesion over time.
 

The app also includes a risk calculator for users to input their personal data and calculate if they’re at risk of developing skin cancer.
 

Connectivity
Fear
Instant Gratification
Well Being
Healthcare
Spain
 
Stevia – the new sugar substitute

A healthy sugar alternative will start appearing on health store shelves from this month. Stevia, a South American shrub with very sweet leaves, was approved by the European Food Safety Authority for use in the EU in early December 2011. As a sweetener which is low carb, 300 times sweeter than cane sugar and has almost no impact on blood sugar levels, it will be of special interest to those with blood sugar and weight management concerns.

Austria
Well Being
Healthcare