Enter the mom cave
The ‘mental health regime’ is the newest thing in the pursuit of a healthy lifestyle. In line with this, women are transforming spaces in their homes to create sanctuaries or areas to call their own, often referred to as ‘Mom Caves.’ The contents and designs of the room vary; the only requirement is that they reflect `mom’s hobbies, interests and create a comforting cocoon.
Why it matters
Moms are used to making sacrifices for their families. It goes with the territory. But, they are also learning that to be selfless sometimes you need to be a little bit selfish. Buying products specifically to create these special hideaways speaks to an emerging attitude: moms want not only to express themselves, but are also taking the time (and money) to put themselves first. Will we see a change in health and beauty brands communications to women that acknowledge the mom cave attitude?
A Firefox app that removes your Facebook’s timeline content for one day. The app was developed by Ogilvy Brussels to mark the World Alzheimer’s Day. Everything is removed from your personal page; pictures, posts, friends and is replaced by a thought provoking message: ‘Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality.’
17-year-old Brittany Wenger from Florida has won the Google Science Fair Grand Prize for developing an app that helps doctors diagnose breast cancer. She developed a program that learns from patterns and mistakes in data sets taken from “fine needle aspirates” samples, a minimally invasive procedure that - on its own - is rather inaccurate at detecting breast cancer. Wenger’s program, however, has 99.11% accuracy.