DraftFcb

Healthcare (90)

Enter the mom cave

Enter the mom cave

The ‘mental health regime’ is the newest thing in the pursuit of a healthy lifestyle. In line with this, women are transforming spaces in their homes to create sanctuaries or areas to call their own, often referred to as ‘Mom Caves.’ The contents and designs of the room vary; the only requirement is that they reflect `mom’s hobbies, interests and create a comforting cocoon.

Why it matters

Moms are used to making sacrifices for their families. It goes with the territory. But, they are also learning that to be selfless sometimes you need to be a little bit selfish. Buying products specifically to create these special hideaways speaks to an emerging attitude: moms want not only to express themselves, but are also taking the time (and money) to put themselves first. Will we see a change in health and beauty brands communications to women that acknowledge the mom cave attitude?

Escape
Well Being
Healthcare
United States
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Skin map

Researchers from the University of Michigan Health System have developed an app that allows users to screen themselves for skin cancer by using their mobile phones. The app, UMSkinCheck provides a step-by-step guide asking users to take a series of 23 pictures from different parts of their body. The photos provide a baseline for future comparisons that allows users to monitor changes to a skin lesion over time.
 

The app also includes a risk calculator for users to input their personal data and calculate if they’re at risk of developing skin cancer.
 

Connectivity
Fear
Instant Gratification
Well Being
Healthcare
Spain
 
Dial code red in an emergency

The Red Cross in Singapore and more than 12,000 professionally trained people who can give first aid now use the iPhone app “Rapid Rescue”. In case of an emergency, users can activate the app and an alarm is sent to first aid givers within a range of 2km. Directions on a map are also provided.

Connectivity
Conscious
Germany
Healthcare