Health & Beauty (151)
Enhancing print campaigns
The jewellery brand Murat launched an interactive campaign in a selection of women’s magazines. By scanning the QR code from the ad, users can discover the entire jewellery collection and get information on prices, products, fabrication, etc. The digital application also integrates a geolocation function that shows you where you can purchase your desired product at a shop near you. As this sector continues to grow, will we see other types of innovative applications added to clothing?
Why it matters
QR codes can create a strong link between magazine ads and point of sale. From offline ad to digital call to action, you can enhance the consumer’s shopping experience and ease product access. Which advertising channels could you combine to provide more information to your customers and make their shopping journey easier?
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