Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
Within the scope of looking for new uniforms, the Austrian “Wiener Linien” (public transport network) asked the Fashion school Michelbeuern to design a functional collection to include the corporate colours and the logo. The fashion show, ranged from the avant-garde to the futuristic and took place on board a subway.
‘Patrizia Pepe – Milan’ has transformed its store into an advertising set where people can hide their faces in front of a professional photographer, just like in the real advertising campaign. The advertising always features its clothes with objects cleverly obscuring the identity of the wearer.