Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
The Hug Shirt allows people to exchange the physical sensation of a hug when real contact is not possible. Sensors built into the shirt register the ‘DNA’ of your hug (strength of touch, skin warmth and heartbeat) and transmit to the recipient whose own shirt will recreate the embrace.
Storylovers. Two friends who loved clothes and stories decided to join their two passions and created a fashionable clothing line embroidered with their childhood stories and messages. The business evolved, and Storylovers began to undertake commissions for clients looking to personalise their own clothes.