Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
Fashion makers CLOT (HK) and Head Porter (JP)have reworked the low priced red-white-blue bag by incorporating the design for their range of luxury bags.
As the sexy trend of exposed stockings and suspenders sweeps the nation, retailers are seeing their turnover of suspender belts up 40 per cent and online underwear stores like Figleaves seeing a 35 per cent increase in the sale of stockings and holdups. Celebrities like Katy Perry, Lily Allen, Rihanna, and Dita Von Teese are being credited after pictures of the popular celebs surfaced online.