Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
Corque is a Portuguese company that promotes eco-efficient and sustainable methods of production and consumption, focusing on designing exclusive and differentiated objects made from cork.
EL Wire is a new decorative material used for clothes that lights up. It is thin, flexible, lightweight and does not heat up.