Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
The SteriShoe sanitizer is an innovative foot care product that provides a healthier environment for your feet by sanitizing the inside of your shoes. It's clinically proven to be effective in killing up to 99.9% of problematic microorganisms, using germicidal ultraviolet light (UVC).
Print work of the ‘Be Stupid’ Diesel campaign has been translated into three separate Italian dialects.