Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
It is very hard to stay connected with ever-changing fashion trends. And it can be very expensive too! When clothes go out of fashion (or when we get bored with them) we tend to throw them away or donate them to charity. To make the most of our wardrobe, Dutch designer Fioen van Balgooi developed an ink that can be applied and removed from clothing. When you are tired of your prints - or when they go out of style- simply remove them by washing them with a special product and replace them with new ones.
The Istanbul Fashion Week connects fashion designers with the public. During a week, several tents are put up to allow locals to view and purchase the new fashion collections.