Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
SELF Magazine online has launched a makeover tool that lets you virtually try all the new trends and see how they look on you.
At first it is both a cradle for baby, and a rocking-chair for parents, combined into one. As the child grows the cradle can be rotated 180° and turns into a children's bed with a length of 140 cm.