Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
“Happy Kilo Vs. Happy Hour” is a Sunday event at A.N.G.E.L.O. Vintage Clothing store, in Florence, where people can buy clothes and accessories based on their weight. 15 euro is the price for 1 kg of vintage clothes, aperitif included.
Longchamp has launched a Facebook application where fans can create their own version of the iconic bag “Le Pliage”. Simply choose your model, handle, colour and personalize it. Once designed, it can easily be ordered all through Facebook. Also, a picture is immediately posted onto your Facebook wall.