Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
Lacoste has launched 50 pairs of limited edition trainers which change their color with sunlight. These d´Arblay trainers have been designed by Christophe Lemaire. They are white, but when they are exposed to ultraviolet rays they mutate in a reptile color pattern.
The clothing brand Zara has built a new social platform inspired by the ‘street style’ concept. The platform is open to anyone (registration required) interested in uploading pictures of how they style Zara clothes into outfits. In exchange, the most stylish users will receive 300€. The street style trend, born in the blogosphere, has been reinterpreted by the agency Inditex for this social media project (https://people.zara.com).