DraftFcb

Fashion & Design (176)

Enabling fashion for the disabled

Enabling fashion for the disabled

Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.

Why it matters

This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a  service relevant to your product and create a new market for your brand?

Create
Well Being
Fashion & Design
Netherlands
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

Footlocker Launches sneakerpedia

Foot Locker has launched Sneakerpedia, a website that they hope will grow to become the world’s largest consumer-generated content archive for sneakers. Sneakerpedia will provide a place for sneaker-obsessed to upload and tag photographs of their rarest sneakers, which are then categorised by brand, lining, materials, stitching and celebrity-endorser.

Authenticity
Create
Significance
Fashion & Design
United States
 
Online shopping trips

Refashion is a new online-shop by the Hamburg based trading group OTTO which allows its mainly female users to go on a virtual shopping trip with their Facebook friends. While online shopping the CHAT’N’SHOP feature allows customers to look at and talk about the latest fashion together with their friends online.

Connectivity
Experience
Germany
Fashion & Design