Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
“Due punti” is a colorful diamond ring made from hypoallergenic silicone. It comes in 16 colors with a diamond set in silver. Sold for only 56€, it’s an innovative jewel that makes diamonds accessible to all.
Pepsi has designed a petroleum-free plastic bottle for use with its soft drinks line. The bottle is made from raw materials such as switch grass, pine bark and corn husks that are converted into a plastic material to create the bottles.