Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
The ultimate fashion taboo is attending an event to find someone else is wearing the same outfit. Brands such as Vakko and Harvey Nichols have recognised this need and have created a solution in their personal tracking system which tracks where pieces have been bought to eliminate two people buying for the same occasion. The store will open at what ever time and send a different dress to the event.
The designer Garth Britzman has used plastic bottles to create a cover for a parking space. To give it a bit of colour, he added dyed liquid to the bottles to produce a specific design.