Fashion & Design (176)
Enabling fashion for the disabled
Xeni is a young fashion label that designs, manufactures and retails online clothing specifically designed for women who use wheelchairs. It also manufactures clothing and jewellery for women who have difficulty manipulating clasps, buttons and zips due to illnesses such as MS.
Why it matters
This is a great example of someone that has experienced day-to-day issues and has taken matters into their own hands. Xeni has managed to come up with a solution for a very niche audience. Can you think of new audiences that could benefit from a service relevant to your product and create a new market for your brand?
The Be magazine has launched a challenge to its audience : go to a Diesel shop, try the clothes selected, and take a “be stupid” picture of themselves thanks to a photo booth located in the shop. These photos will then be uploaded onto the Be website, and the winners of the most deserving picture will get Diesel suits and a publication of their pictures in the magazine.
German company DNA4U now offer custom-made jewellery created using the wearer’s unique genetic code. The customer provides a saliva sample from which their DNA is isolated, before being treated and contained in a glass vial. This vial then becomes the centre of the piece of the jewellery design.