Two Emirati women have created a line of cosmetic products including soaps, body scrubs and eyeliner or “kohl” made entirely from dates and their seeds.
Why it matters
Consumers are now more conscious about the safety of their cosmetic products and many are looking for cosmetics that are suitable for their skin types. Along with making cosmetics entirely edible what other ways can brands reassure their consumers?
The smell of a freshly printed book is the best smell in the world” according to Karl Lagerfield, the famous fashion designer behind the packaging for Paper Passion. Wallpaper magazine liked the idea and jumped at the chance to expand into the fragrance business. They commissioned famed perfumer Geza Schoen to attempt to recreate the scent. The perfumer’s final scent is made from only five woody ingredients - an incredibly simple recipe considering that many perfumes have upwards of a hundred. Lagerfeld christened the scent Paper Passion and designed the packaging: a white-bound book where the pages are cut out to hold the glass bottle.
During the New York Mercedes-Benz Fashion Week, Glamour Magazine hosted M-commerce enabled Taxi Shops that allowed consumers to instantly buy Lancome and Yves Saint Lauren beauty products while hitching a free ride through Manhattan.