Two Emirati women have created a line of cosmetic products including soaps, body scrubs and eyeliner or “kohl” made entirely from dates and their seeds.
Why it matters
Consumers are now more conscious about the safety of their cosmetic products and many are looking for cosmetics that are suitable for their skin types. Along with making cosmetics entirely edible what other ways can brands reassure their consumers?
Forest Essentials, an Indian premium cosmetics company, blends the age old recipes from the Indian ‘Ayurvedic’ medicine system and presents them in modern formulations like serums, elixirs and emulsions. Traditional formulations are not new in itself, but in most cases, the appeal of such products is limited to a niche audience. Forest Essentials has been able to strike a perfect balance and not only create a premium image but also a viable, growing business.
Stop The Water While Using Me is a new line of beauty products that remind consumers not to waste water while using them. You’ll think twice before leaving the water on while brushing your teeth!