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Social Cause (141)

Eco envy

Eco envy

Cascais Green Map is a website (funded by the local municipality) where local citizens can register their green habits and behaviour (such as using energy saving lamps, selecting garbage, buying local products, etc), in an effort to promote sustainability and good citizenship.

Why it matters

Think global, act local. With this interactive map, Cascais Municipality wants to spread the word about the best practices of its citizens, to try and  influence others. Small local businesses and associations are also invited to share their contribution. Another example of how recognising social acts can be used as a means to influence further donations. How could other social causes harness physical location and people’s connections to where they live to drive donations?

Conscious
Portugal
Social Cause
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Great Properties, the UAE-based real estate agency, has  rolled out its “Green is Great” environmental awareness campaign across Dubai. The campaign launched with a direct marketing initiative; the mass distribution of reusable shopping bags and diaries printed on reusable paper.
 

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Free to speak

Bidlo.tv gathers amateur video clips covering political and social developments in Russia. The content is not edited or censored, giving a real look at Russia’s political issues through the eyes of its citizens rather than its professional news channels.

Connectivity
Significance
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