Social Cause (141)
Cascais Green Map is a website (funded by the local municipality) where local citizens can register their green habits and behaviour (such as using energy saving lamps, selecting garbage, buying local products, etc), in an effort to promote sustainability and good citizenship.
Why it matters
Think global, act local. With this interactive map, Cascais Municipality wants to spread the word about the best practices of its citizens, to try and influence others. Small local businesses and associations are also invited to share their contribution. Another example of how recognising social acts can be used as a means to influence further donations. How could other social causes harness physical location and people’s connections to where they live to drive donations?
British retailer John Lewis has created a modern-day version of the Second World War guide, ‘Make Do and Mend’. It contains tips on how to live thriftily through times of recession. The guide provides advice on how consumers can get the best use out of everyday household items and appliances – for example, how to prolong the life of your iPod.
Barcelona’s Universitat Autònoma has designed an app to help the visually-impaired use the bus. Through visual and auditory cues it offers a choice of routes to their desired destination. It then guides the user to the closest bus stop and lets them know how much time they have to wait and how many stops there are until they reach their destination.