Social Cause (141)
Cascais Green Map is a website (funded by the local municipality) where local citizens can register their green habits and behaviour (such as using energy saving lamps, selecting garbage, buying local products, etc), in an effort to promote sustainability and good citizenship.
Why it matters
Think global, act local. With this interactive map, Cascais Municipality wants to spread the word about the best practices of its citizens, to try and influence others. Small local businesses and associations are also invited to share their contribution. Another example of how recognising social acts can be used as a means to influence further donations. How could other social causes harness physical location and people’s connections to where they live to drive donations?
To underline the fact that more than 10,000 children worldwide are dying from malnutrition everyday, Action contre la faim has created a giant symbolic banquet of 10,000 empty plates placed beneath the Eiffel Tower.
In France, the Téléthon is an annual program that aims to collect funds for handicapped people who suffer from myopathy. This year, the NGO launched a website featuring a “wall of donations”: in exchange of their money, brands and people can appose their logos or pictures on a virtual wall.