Social Cause (141)
Cascais Green Map is a website (funded by the local municipality) where local citizens can register their green habits and behaviour (such as using energy saving lamps, selecting garbage, buying local products, etc), in an effort to promote sustainability and good citizenship.
Why it matters
Think global, act local. With this interactive map, Cascais Municipality wants to spread the word about the best practices of its citizens, to try and influence others. Small local businesses and associations are also invited to share their contribution. Another example of how recognising social acts can be used as a means to influence further donations. How could other social causes harness physical location and people’s connections to where they live to drive donations?
On April 4th, four Austrian students decided to take their VW-bus T2 on a charity-journey of 5.500 km from Vienna to Dubai, leasing ad spaces on the bus, supporting the relief organisation Sonne International. TV channels ОRF and ATV are accompanying them via a consecutive report and an international donation account was set up.
‘Ajudar a Marta’ (Helping Marta) is a Facebook page created by Marta’s parents to help find a compatible bone marrow donor for their 4-year old daughter suffering from leukaemia. In just a few days, Marta’s page gathered more than 14,500 fans and created an unprecedented wave of support all over Portugal and other countries. A happy side-effect of this was that the number of blood and bone marrow donors across Portugal significantly increased, with donations being organized in companies, schools, fire departments, and other institutions.