Social Cause (141)
Cascais Green Map is a website (funded by the local municipality) where local citizens can register their green habits and behaviour (such as using energy saving lamps, selecting garbage, buying local products, etc), in an effort to promote sustainability and good citizenship.
Why it matters
Think global, act local. With this interactive map, Cascais Municipality wants to spread the word about the best practices of its citizens, to try and influence others. Small local businesses and associations are also invited to share their contribution. Another example of how recognising social acts can be used as a means to influence further donations. How could other social causes harness physical location and people’s connections to where they live to drive donations?
In order to highlight the fact that summertime is as life-endangering as winter for homeless people, the Abbé Pierre Foundation has set an interesting street operation in Paris. An ice statue representing a homeless man was placed in front of the Louvre. The statue melted as the day passed. The cardboard notice read: “During summertime, homeless people die as much as in winter. Let’s act”.
The Dutch branch Malaria No More has created an outdoor advertising campaign with real malaria mosquitoes flying inside the sealed poster to raise awareness for the fight against malaria.