DraftFcb

Social Cause (141)

Eco envy

Eco envy

Cascais Green Map is a website (funded by the local municipality) where local citizens can register their green habits and behaviour (such as using energy saving lamps, selecting garbage, buying local products, etc), in an effort to promote sustainability and good citizenship.

Why it matters

Think global, act local. With this interactive map, Cascais Municipality wants to spread the word about the best practices of its citizens, to try and  influence others. Small local businesses and associations are also invited to share their contribution. Another example of how recognising social acts can be used as a means to influence further donations. How could other social causes harness physical location and people’s connections to where they live to drive donations?

Conscious
Portugal
Social Cause
  • home_top_nav_list
  • home_top_nav_list
  • home_top_nav_list
  • left_menu_category
  • most_viewed

Related articles

A healthy return, please

“A tram called healthiness” is an initiative developed by pharmaceutical company Takeda Italia with the support of the city of Milan, featuring a tram which tours the city, offering interested parties a free, on-board health check.

Experience
Spain
Social Cause
 
Loyalty points for charity

The check-in app Shopkick allows their  1 million+ users to donate their accumulated “kicks” to the benefit of 30 different charities as part of their rewards program, through which users can also earn gift cards, Facebook credits, movie tickets, and restaurant vouchers.

Authenticity
Experience
Social Cause
United States