Social Cause (141)
Cascais Green Map is a website (funded by the local municipality) where local citizens can register their green habits and behaviour (such as using energy saving lamps, selecting garbage, buying local products, etc), in an effort to promote sustainability and good citizenship.
Why it matters
Think global, act local. With this interactive map, Cascais Municipality wants to spread the word about the best practices of its citizens, to try and influence others. Small local businesses and associations are also invited to share their contribution. Another example of how recognising social acts can be used as a means to influence further donations. How could other social causes harness physical location and people’s connections to where they live to drive donations?
We Give To Get is a new marketing service for Chicago-area businesses who want their promotions to also serve as an ‘act of good’. Each day, a Chicago business offers a fantastic deal – 50% off or more, and 10% of all sales are donated to the charity of the buyer’s choice. Subscribers to the site and followers of the @wegivetoget Twitter feed are alerted to great deals like half price spa services, or $50 restaurant gift certificates for only $25.
The 50 | 50 stores in the Netherlands are a unique retail concept. Working in collaboration with the Salvation Army, it offers work opportunities for people looking to reintegrate into the job market. The store sells fashionable eco clothing as well as exclusive pieces that have been salvaged by the Salvation Army and repurposed by designers and fashion students. All profits go to the charity.