Social Cause (141)
Cascais Green Map is a website (funded by the local municipality) where local citizens can register their green habits and behaviour (such as using energy saving lamps, selecting garbage, buying local products, etc), in an effort to promote sustainability and good citizenship.
Why it matters
Think global, act local. With this interactive map, Cascais Municipality wants to spread the word about the best practices of its citizens, to try and influence others. Small local businesses and associations are also invited to share their contribution. Another example of how recognising social acts can be used as a means to influence further donations. How could other social causes harness physical location and people’s connections to where they live to drive donations?
“A tram called healthiness” is an initiative developed by pharmaceutical company Takeda Italia with the support of the city of Milan, featuring a tram which tours the city, offering interested parties a free, on-board health check.
The check-in app Shopkick allows their 1 million+ users to donate their accumulated “kicks” to the benefit of 30 different charities as part of their rewards program, through which users can also earn gift cards, Facebook credits, movie tickets, and restaurant vouchers.